Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good...

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business.  They also dig into the potential risks and opportunities of AI in search, and...

In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't...

We're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024.   In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch's powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year.   Using these insights,...

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work.  Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the...

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating...

The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024.  Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings on...

Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment.  Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when...

Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener.  Hear about the origins and journey to Bard's unveiling, and discover how the...

As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can make for some of the best content. From harnessing the ever-evolving algorithms of digital channels to leveraging the nuance of relatable humor,...

SEO and Site Migrations: Common Pitfalls To Avoid  with Arnout Hellemans Migrations can be time consuming and stressful, even more-so when you don't have company-wide collaboration and alignment, or when you're worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans. Arnout has seen plenty of migrations go bad. Hear actual case studies on what not to do to have better...

Effective Website Redesigns: How To Avoid Costly Mistakes With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start?  Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the ways to effectively launch a website redesign using Webflow and HubSpot, and the factors you...

Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time. Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the...

Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business? Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in WordPress’ mission.  Naoko has been involved with WordPress localization since its infancy and has seen firsthand how multilingual localization has...

No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them?  Fiona Allman-Treen, author of “Website Mastery for Business Owners Who Don't Speak Tech,” joins me on the SEJShow and shows you the three key things your website needs to increase your website’s visibility, boost your business growth, and convert...

As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what this means for your website. Paul Maiorana, CEO of WooCommerce, joined me on the SEJ Show for this special episode to reflect on how ecommerce found its way into the WordPress world and how WooCommerce intertwined with WordPress’ values and initiatives. We talked about Paul’s 11+ year career with Automattic, his experiences leading WordPress VIP,...

How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play a bigger part in your strategy. Gain valuable insight into virality, social media trends, and emerging AI technologies, and discover the seamless integration of these technologies into your team's workflow.   Trends come from forces, and forces are the big...

YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential.  Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- including using YouTube's new features to make your videos more discoverable. Gain insight into the rising importance of YouTube in B2B marketing, leveraging podcast features, differentiating strategies for...

It's our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search marketing days as I sit down with our founder Loren Baker. Come for the nostalgia and stay for the hidden gems as Loren reflects on an awe-inspiring 20-year evolution of Search Engine Journal. We delved into the unforgettable landmarks, behind-the-scenes stories, and revolutionary insights that have shaped the industry and our coverage. Loren's captivating...

ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it's crucial to learn what's possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and error-laden stories?  President of Pilot Holding, Eric Enge, joined me on the SEJShow to share the truth behind the prevailing myths surrounding the generative AI landscape and how to succeed with the tools...

Unlocking Your Brand's Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand's narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress's growth and economy and provides valuable insights on leveraging WordPress to tell your brand's story and succeed in the digital world. As WordPress marks...

Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert.  Alejandro Borgia, Google’s Director of Product Management, Ads Safety, joins me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks to unwavering compliance. From debunking misconceptions to chatting about what’s next for ads, this episode is a must-listen for marketers,...

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.   Google...

In the world of SEO, search marketing, and content marketing, it's becoming clear that getting a solid grip on the customer's needs, desires, and lifestyle is equally essential to building your brand's unique persona and story. Ryan Kutscher, the creative force and founder behind CIRCUS MAXIMUS, joined me on the SEJShow to talk about how his team creates compelling brand narratives. We covered their use of Ikigai, a profound Japanese concept that translates to "a reason for being."  This...