Looking for some great PPC conversion rate optimization tips?  Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into valuable conversions.  She delves into the crucial journey from ad to landing pageant and shares strategies and techniques to help you deliver on the promise made in your advertisements.  Whether you're a seasoned professional or a newcomer, this podcast episode is a must-listen for anyone...

You know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential.  That's what we're all about here at the SEJShow - finding fantastic new business models and strategies that help you shine as an SEO consultant.  Roland Frasier joins me in today's show to dive into alternative methods that could change your consulting game, giving you even more rewards for all that hard work you put into client and partner projects.  So,...

Networking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. Smaller-scale events and masterminds can provide unique benefits with more intimate networking opportunities, personalized learning experiences, and the chance to interact with industry experts on a one-to-one basis. Join us to learn how smaller events can help you exchange ideas and collaborate with...

AI Revolutionizes SEO: Unveiling IndexNow Updates and Bing Strategies We know you're wondering: What does SEO look like for the new Bing? Can you use AI for SEO? We're curious, too.  Fabrice Canel, Principal Program Manager for Microsoft Bing, joins me on the SEJShow to share insights and answer your questions. We'll dive into the latest advancements in  AI and their potential impact on SEO strategies and discuss recent updates to the IndexNow protocol and how it's transforming the search...

Privacy laws and best practices are ever-evolving, just like everything else in marketing.  How do you ensure your organization is compliant and keep your customer's best interest in mind?  Lucas Long, Director of Privacy Strategy at InfoTrust, and co-author of the new Amazon Best-Selling book, "Becoming a Privacy-Centric Marketing Organization" joins me on the SEJ Show for a privacy-focused podcast. Gain insights on the three pillars of privacy that every marketing should consider and...

In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.  Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being...

Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it's easy to get overwhelmed.  Daniel Alvarado, CEO at White Shark Media and Head of Engineering at AdClicks joined me on the SEJShow to talk about ensuring profitability and success with your social ads. Gain insight on how to leverage social advertising metrics and strategies to achieve optimal ROI and measurable business outcomes.   In terms of trends, we are going to...

In today's digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics. Learn how to integrate audience intelligence and social listening data into keyword...

Google's very own Martin Splitt joined me on the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Explore how to leverage these powerful tools to improve your website's SEO. Prefer to watch the video? Register here: http://bit.ly/3YQxzG7  I would say make sure that you are focusing on the content quality and that you are focusing on delivering value to your users. Those have been,...

When two search experts come together, they will likely discuss various SEO and digital marketing topics.    These discussions can cover everything from the latest trends and strategies to industry news and best practices.   Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary!   Most of the world these days wants to see a five-second TikTok or...

Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV).  John Gentry, CEO of OpenX, joins me on the SEJShow to discuss the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices...

SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting advancements that you'll want to add to your toolbox of tricks.  Ann Smarty joins me on the SEJ Show to talk about techniques in link acquisition, resourceful and trusted content, and other progressions of traditional SEO strategies. Discover approaches for boosting visibility and SEO success in this episode.   Link building is the...

It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search.  It's true - there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time. Neeva CEO and ex-Head of Google Ads, Sridhar Ramaswamy, joined me on the SEJ Show to discuss how live AI...

Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today's online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss the critical elements to have in place to create a successful approach.  We also get into clean rooms and clean tech vs. a "black box"...

You may have heard of artificial intelligence, but what about creative intelligence?  Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping marketers, especially in today's market conditions.  Gain insight into how creative intelligence optimizations and data transparency can help you make the right decision when running your creative campaigns.  Find out how it plays in with privacy updates and running campaigns across various ad...

In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field.  Karina Barriga Albring of FIFA joined me on the SEJ Show to discuss the world of Sports Development and Sports Marketing. She shares her journey from traditional journalism to PR and marketing.  Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too.   We know how...

What is Zero Click? And how does it affect businesses and their SEO/PPC strategies?  Semrush's Marcus Tober joins me on the SEJ Show to discuss Semrush's recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional Google KPIs.   Zero Clicks for us means there was an initial search and nothing after that. There was no continuation. And we did is we defined a session...

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ's Ben Steele joined me on the SEJ Show to discuss the findings of SEJ's Second Annual State of SEO Study, which includes emerging trends in the world of SEO and can help companies plan for 2023 and beyond.   As long as people need to find things, there will be SEO. That explains why this industry has seen so much growth, even with the upset of...

Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work for you? If so, why?  Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomenon that can be applied to all forms of marketing - especially digital.  Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow to talk more about the concept - and how it can help you drive results.   Marketing is so much psychology; it doesn't matter if you're doing SEO, paid...

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely.  Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future of programmatic.  You can expect to hear critical insights on Google's open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more.   Header bidding came to exist in the first place because publishers felt they were not getting a fair auction...

What's more important to your SEO bottom line? Data or feelings? Data, of course!  Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities for SEO of home services (which exploded post-Covid), and other emerging search trends.  You'll also get insights around Google updates, tracking, and ROI expectations of SEO, and  building localized service-oriented leads.   Start recording data. Start tracking data today. Without it, you can't make any decisions...

Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion's Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for Amazon Prime Day within and outside of Amazon.  Even for businesses not on Amazon, there are chances to leverage the new October Prime Day, which is on its way to becoming as large of a holiday shopping day as Black Friday.   This is the first time they've done the two prime days. The first one is in July, so it's...

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid.  You'll discover new options to stay ahead of the curve and how to make the most out of your email marketing.   You're not going to get more...

In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha. the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing.  We talked about the importance of branding in trusted content (for even zero-click searches), the "death" of content marketing, and the challenges and opportunities of building a global content marketing...

There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot's Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot's launch of CMS Free, and how your company can incorporate these learnings into your next launch, expansion, or growth initiative.   I think the best way to understand what...