In 2017, the outdoor space surrounding Allison Messner’s home in Northern California was destroyed by a devastating wildfire. In the aftermath, Allison and her husband decided to hire a landscape designer to help them rebuild their green space, but they quickly realized how difficult, long, and expensive the process was going to be. The two began developing an idea to make the process more efficient and accessible by incorporating new technology, and in 2018, they launched Yardzen, a digital...

Stylist Jamie Mizrahi may not look to trends for inspiration, but she's certainly been known to help set a few of them. For instance, her client Jennifer Lawrence has made fashion headlines countless times since they partnered up, and we've watched the influence of J.Law's elevated yet effortless street style ripple through the community in the recent surge of simple, polished basics. Whether she's advising Jeremy Allen White on which button to unbutton or creating a new custom black gown for...

Shereene Idriss, MD, is on a mission to demystify the world of dermatology and skincare. Back in 2018, Idriss felt frustrated by the rise of misinformation online surrounding skincare and decided to set the record straight. With her background as a clinical dermatologist, she began posting educational Instagram Stories from her bed, and soon, a follower aptly dubbed her the PillowTalk Derm. Today, Idriss’s influence in the skincare world is threefold. Since graduating from her seven-year...

In a world where shopping integrations and #sponsored posts dominate our social feeds, it can often feel like the rapid onslaught of trends and aesthetics is homogenizing personal style and killing creativity. Who What Wear assistant shopping editor Ana Escalante recently dug into the topic of style fatigue (check out the full story here!), and today, she joins Editor in Chief Kat Collings to discuss the big, bad algorithm and how it's impacting personal style. Escalante tapped a couple of...

As a child, Nidhi Kapur constantly repainted and redecorated her bedroom, but she never thought that she would actually pursue a career in the design industry. In fact, after graduating college, Nidhi worked at major companies such as McKinsey & Company and Google before landing a role as the director of business development at the beauty subscription-box company Birchbox. But when she bought her first apartment and began the interior design process, she quickly recognized a lack of...

Sydney Sweeney returns as Who What Wear's first repeat cover star! Make sure to check out her experimental, surrealist cover story here—you've likely never seen her quite like this. This week, senior editor Eliza Huber sits down with Sweeney to talk about all of her recent projects, from launching her own production company to filming rom-com Anyone But You, action film Madame Web, and horror flick Immaculate. There's a lot to cover. Sweeney also discusses how producing has transformed her...

Brigette Romanek is the brilliant interior designer behind the homes of celebrities such as Gwyneth Paltrow, Demi Moore, and Beyoncé. In addition to maintaining a roster of high-profile clients, she also lends her design eye to retail locations, such as beauty destination Thirteen Lune and clothing brand The Great. With so many incredible projects under her belt, this past October, Brigette released a book called Livable Luxe, which details her process, some of her favorite spaces, and her...

With fashion month behind them, Editor in Chief Kat Collings and Associate Director of Special Projects Kristen Nichols are here to give their 2024 spring/summer trend report. The ladies have identified the leading styles from both on and off the runway, and this spring, you can expect to see casual layering, Western-inspired details, and tons of denim. We'll also be shifting away from frilly bows and Barbie pink and moving toward a more modern, mature way of dressing. In addition to taking a...

Karla Welch is back on the show! Karla first joined us back in 2018 on our Life Lessons mini-series to discuss her incredible styling career, her clothing brand, xKarla, and more. Since we last chatted, Karla founded The Period Company, which offers affordable period products, including reusable pads and absorbent underwear in a variety of styles and fabrics. The brand is sold at retailers such as Walmart, Urban Outfitters, and Amazon, and has donated over 1 million pairs of period underwear...

After making history as the first size-14 model featured on the cover of Sports Illustrated Swimsuit in 2016, supermodel and entrepreneur Ashley Graham has used her star power to repeatedly confront and redefine the fashion industry’s archaic beauty standards. Graham has actively pushed brands to take a chance on her—learning the business of fashion, developing her own lines, and becoming an investor along the way. Today, Ashley’s sharing how her own entrepreneurial journey led her to her...

From building the wildly successful bakery mini-chain Nadia Cakes to becoming a best-selling romance author, Abby Jimenez is no stranger to a career pivot. Jimenez spent her early career in a variety of service and retail roles, but when she was suddenly let go from her job as a retail manager, she leaned into her love of baking. With a Michaels cake-decorating course under her belt, Jimenez soon began selling cakes and cupcakes out of her home kitchen, and since then, her bakery, Nadia...

And just like that, an eventful 2024 award season has come to a close. Today, we’re joined by super stylist Petra Flannery, whose roster of clients includes Emma Stone, Zoe Saldana, Reese Witherspoon, Claire Danes, and Emilia Clarke. Flannery is here to dish about the Oscars and give us the behind-the-scenes details on Emma Stone’s greatest red carpet looks, from the pale-yellow slip dress at the Poor Things premiere to the stunning mint-colored peplum dress she wore while accepting her...

Gail Simmons is the ultimate culinary multi-hyphenate. Though she’s perhaps best known for her 21-season tenure as judge on the competition reality show Top Chef, which debuts its latest season on March 20, she’s also made a lasting impact on so many other areas of food media. Simmons has spent 15 years of her career leading teams at Food & Wine (including organizing the Food & Wine Classic in Aspen); has written numerous books; and has even launched her own production company, Bumble...

With the Oscars only days away, celebrity hairstylist and Roz founder Mara Roszak is dropping all the details behind creating her gorgeous red carpet looks. Her client list includes stars like Olivia Wilde, Juno Temple, and Zoe Saldaña, but it's been an especially busy award season for her longtime client Emma Stone on the heels of her Oscar-nominated film Poor Things. Roszak is not only sharing the inspiration for Stone's hair looks this season, but she's also giving the full breakdown of...

Sandra Oh Lin is the founder and CEO of KiwiCo, the company that’s helping millions of children develop creativity and problem-solving skills through art- and STEM-based activities. Remembering how much she loved participating in hands-on projects with her mom when she was a child, Lin sought to inspire that same sense of innovation and “creative confidence” in her own kids. Soon, other parents began asking about the activities she was creating for her children’s playdates, and she realized...

Zac Posen is an internationally acclaimed fashion designer whose designs have been worn by Natalie Portman, Oprah Winfrey, former First Lady Michelle Obama, Sarah Jessica Parker, and Rihanna, among many others. Posen is known for his fine craftsmanship and glamorous gowns, and powerful women have historically sought him out to dress them for significant moments in their lives. Because of this, it only made sense that Ryan Murphy and Gus Van Sant called upon Posen while developing FX's Feud:...

Crown Affair is a haircare brand that empowers people to create ritual out of their hair routine. Launched in 2020 with four products (a towel, a brush, an oil, and a comb), Crown Affair has since grown to include a range of hair products and tools; has become one of the buzziest beauty brands on TikTok; and is now sold at retailers such as Goop and Sephora. But before Cohen founded Crown Affair, she spent her early career in marketing and partnerships and later consulted for some of the most...

New York Fashion Week just wrapped, and Editor in Chief Kat Collings and fashion editor Jasmine Fox-Suliaman are here to give you the inside scoop on what the fall-winter 2024 collections had to offer. Tune in to hear which emerging designers to have on your radar, who's giving a sultry update to workwear, which types of interesting necklines we can expect to see everywhere this fall, and what it was like breathing the same air as Beyoncé at the Luar show. This episode was brought to you by...

Super Smalls is a line of playful, gem-studded accessories inspired by and made for kids. After years as an accessories editor and director at fashion publications Glamour and Elle, as well as working on brand development at personal styling company Stitch Fix, Maria Dueñas Jacobs developed a deep knowledge of the accessories space. So when her daughter, who was five at the time, began playing with her beautiful (and expensive) jewelry, a lightbulb went off for Dueñas Jacobs. Soon, she began...

Amy Smilovic founded the women's luxury brand Tibi in 1997, and over the years, she's honed her distinctive brand identity and coined a phrase for her design philosophy: creative pragmatism. If you're a creative pragmatist like Smilovic, you find your style rooted in creative expression and utility, and you feel at home in an aesthetic that is at once chill, modern, and classic. Written from the point of view that style can indeed be learned, her book The Creative Pragmatist details all of...

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a...

Twenty years ago, Paige Adams-Geller saw the need for a female voice in the male-dominated American denim industry—someone who deeply understood the female form and could help other women find their perfect fit. As a successful fit model for the top premium denim companies of the time, she knew she was the woman for the job, and Paige was born. Today, Hillary sits down with the founder to talk about the brand's history and many expansions into menswear, outerwear, shoes, accessories, and...

Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises? They immediately began brainstorming their idea on a napkin, and after returning to the United States, the two created prototypes of what would eventually become the best-selling Bala Bangle. With the help of a Kickstarter...

This week, Editor in Chief Kat Collings chats with Wes Gordon, the creative director behind the legendary womenswear brand Carolina Herrera. Before taking the reins at the glamorous New York heritage brand in 2018, Gordon ran his own successful namesake line for eight years, establishing himself as a visionary with staying power. Today, he's sharing how graduating into a recession gave him the hard skills he'd need to one day run Carolina Herrera, why we should disregard the archaic fashion...