31 episodes

Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').

Email Marketing & Copywriting Troy Ericson

    • Business
    • 5.0 • 1 Rating

Listen on Apple Podcasts
Requires macOS 11.4 or higher

Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    The RADD Method of Email List Management - Interview w/ Mary Laske Bell

    The RADD Method of Email List Management - Interview w/ Mary Laske Bell

    In this interview, Troy Ericson, host of the Email Marketing & Copywriting Podcast, reconnects with Mary Laske Bell, owner of Busy Bell, a boutique email marketing agency. Three years since their last discussion, Mary has progressed remarkably, now specializing in email list management for seven, eight, and nine-figure personal brands. Notably, she introduces the RADD method, an innovative approach revolutionizing email marketing, resulting in substantial revenue boosts for her clients.

    Mary shares her journey, starting from a demotion during maternity leave to her pivot into copywriting and then email marketing, driven by necessity during her husband's job loss due to COVID. Mary emphasizes the importance of personalized communication, data analysis, and continuous optimization. Her insights shed light on common pitfalls in email marketing and the significance of staying proactive and adaptable in a dynamic digital landscape.
    Join Troy's Private Email List:
    https://www.FAQemail.com/

    Follow Troy on Social Media:
    Facebook: https://www.facebook.com/troyallenericson/
    Instagram: https://www.instagram.com/yosoytroy/
    LinkedIn: https://www.linkedin.com/in/troyericson/

    Troy's Sites:
    https://www.Copywriting.org
    https://www.EmailDeliverability.com
    https://www.MailGenius.com
    https://www.EmailListManagement.com

    • 38 min
    How to Go Viral on Social Media in 2023 w/ Hillary Billings

    How to Go Viral on Social Media in 2023 w/ Hillary Billings

    Hillary Billing's created a TikTok account that went from 0-400,000 followers in just 40 days! She also worked with some of the biggest names and has an everything from a done for you agency to coaching on how to scale a social media presence.

    If you are someone that is interested in learning how to scale your social media presence, or you are just someone that is wanting to learn more about this, then checkout this awesome episode with Hillary Billings.
    Join Troy's Private Email List:
    https://www.FAQemail.com/

    Follow Troy on Social Media:
    Facebook: https://www.facebook.com/troyallenericson/
    Instagram: https://www.instagram.com/yosoytroy/
    LinkedIn: https://www.linkedin.com/in/troyericson/

    Troy's Sites:
    https://www.Copywriting.org
    https://www.EmailDeliverability.com
    https://www.MailGenius.com
    https://www.EmailListManagement.com

    • 41 min
    How to come up with Copywriting Ideas - Interview w/ David Deutsch

    How to come up with Copywriting Ideas - Interview w/ David Deutsch

    David Deutsch got his start at Ogilvy & Mather, an acclaimed Madison Avenue advertising agency, he took a break from the ad agency world and eventually became a direct response fundamentalist. 

    He is now known internationally for his direct response copywriting and marketing strategist with decades of experience creating and overseeing winning direct mail and online promotions!

    To hear learn more about David and his story listen in on this great episode!
    Join Troy's Private Email List:
    https://www.FAQemail.com/

    Follow Troy on Social Media:
    Facebook: https://www.facebook.com/troyallenericson/
    Instagram: https://www.instagram.com/yosoytroy/
    LinkedIn: https://www.linkedin.com/in/troyericson/

    Troy's Sites:
    https://www.Copywriting.org
    https://www.EmailDeliverability.com
    https://www.MailGenius.com
    https://www.EmailListManagement.com

    • 33 min
    How Pauline Longdon became Australia’s best copywriter by turning away clients

    How Pauline Longdon became Australia’s best copywriter by turning away clients

    Pauline has been writing a weekly email for over 8 years and is also just very good at writing authentic personal copy. Pauline has also spent a lot of time in the army and has a bunch of doctorates and is overall really smart.

    Pauline is definitely a fan favorite amongst many copywriters so if you would like to listen more about her story then tune into this awesome episode!
    Join Troy's Private Email List:
    https://www.FAQemail.com/

    Follow Troy on Social Media:
    Facebook: https://www.facebook.com/troyallenericson/
    Instagram: https://www.instagram.com/yosoytroy/
    LinkedIn: https://www.linkedin.com/in/troyericson/

    Troy's Sites:
    https://www.Copywriting.org
    https://www.EmailDeliverability.com
    https://www.MailGenius.com
    https://www.EmailListManagement.com

    • 32 min
    The 7 Traits of A-List Copywriters w/ Brian Kurtz

    The 7 Traits of A-List Copywriters w/ Brian Kurtz

    Brian Kurtz is known for working at Boardroom Inc. for 34 years and helping them go from $5mil to $160mil.  Brian also does a wide variety of marketing from traditional online copy to infomercials to sending over 1.3 billion pieces of direct mail.

    Brian Kurtz has experimented with it all,  and if you would like to learn more about him and how he has done so much then tune into this episode!
    Join Troy's Private Email List:
    https://www.FAQemail.com/

    Follow Troy on Social Media:
    Facebook: https://www.facebook.com/troyallenericson/
    Instagram: https://www.instagram.com/yosoytroy/
    LinkedIn: https://www.linkedin.com/in/troyericson/

    Troy's Sites:
    https://www.Copywriting.org
    https://www.EmailDeliverability.com
    https://www.MailGenius.com
    https://www.EmailListManagement.com

    • 58 min
    How Kim Krause Schwalm went from Corporate Job to Selling $1,000,000,000 of products & services

    How Kim Krause Schwalm went from Corporate Job to Selling $1,000,000,000 of products & services

    Kim Krause Schwalm has generated over $1 Billion in sales to her name for herself and her clients, she also helped the healthy directions supplements business, and hit what today would be $40 million/year. 

    Kim is a very interesting person that I have been able to get to know more at events like Copy Accelerator, and I think she has a lot of important information worth listening to. 
    Join Troy's Private Email List:
    https://www.FAQemail.com/

    Follow Troy on Social Media:
    Facebook: https://www.facebook.com/troyallenericson/
    Instagram: https://www.instagram.com/yosoytroy/
    LinkedIn: https://www.linkedin.com/in/troyericson/

    Troy's Sites:
    https://www.Copywriting.org
    https://www.EmailDeliverability.com
    https://www.MailGenius.com
    https://www.EmailListManagement.com

    • 33 min

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