AMZ not only says the want to build build brands and they also want to reward people who provide external traffic. Sellers have to be seen as the authority. Understanding SEO and ranking off AMZ is as important as understanding how to optimise your listing. Google provides free tools to help promote your brand but also drive traffic back to your product listing. Learn how to set up you Google Profile and find out how to optimise your content to reach maximum authority. Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimise their operations and unlock their business’s potential.