Today we go in-depth with Yoni and discuss the early years of serving in the military. How that developed and laid the foundation to him being a successful entrepreneur. Hard times build character and your character is tested when you are building fast paced companies. How a time selling his textbooks on Amazon lead to the most successful period of his life in business when building Getida.    Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion Brands internationally.   GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and Inventory-related discrepancies with billions of dollars of transactions managed daily. Yoni frequently appears in media outlets such as Forbes, CBS, ABC, Fox, MSN, and INC to provide insights about the state of Amazon, global logistics, inflation, consumer Behavior, and the economy. He also comes with military intelligence experience, having Served in the IDF Special Navy Intelligence.