A product that has won or been nominated to win awards related to the product category gives a strong indicator of trust-worthiness which can help shoppers with their buying decisions ultimately resulting in more sales. On Thursdays with Sharon we welcome back the one and only Cara Sayer - Brand Owner, Inventor and all up a kick ass entrepreneur. Caras products have been nominated and won multiple awards, in todays session she will be sharing her tips and tricks on how to find the right awards and competitions to enter your products and how to maximize your marketing leveraging the awards won.