From breaking into B2B sales to founding the Women in Sales Club, this episode explores career journeys, diversity, inclusion, and the traits behind sales success.

This episode delves into how B2B tech companies can accelerate growth through strategic partnerships, with Ben Pastro sharing insights on creating lasting, customer-centered collaborations that boost revenue.

Bob Scarperi shares how sales teams can leverage precise, prioritized data to target high-value prospects, optimize outreach, and drive greater success in B2B Cloud sales.

Joseph Fung discusses how Uvaro trains new B2B sales professionals to succeed in a rapidly changing industry, emphasizing data-driven skills, continuous learning, and the importance of relationship-building in modern sales.

This episode revisits Scott Leese's journey as a 5x VP Sales in B2B SaaS, where he shares his insights from More Than a Number, a book that emphasizes both the tactical strategies for scaling sales teams and the importance of recognizing that sales leaders are more than just their quota performance.

In this episode, Eileen Voynick explores the evolution of Customer Success, highlighting its critical role in driving business value across industries, the importance of customer experience in Cloud deployments, and the need for cross-functional alignment to ensure customer retention and growth.

In this episode, Jamie Shanks, founder and CEO of Sales for Life, discusses the evolution of social selling into digital and modern selling, highlighting strategies like building personal brands, leveraging multi-channel outreach, and measuring success to drive B2B sales in a rapidly changing digital landscape.

In this episode, Gerhard Gschwandtner, founder of Selling Power Magazine, shares his insights on B2B sales success, emphasizing the importance of mindset alongside skill set and tools, while discussing the challenges of quota attainment and the need for better training and coaching in SaaS sales.

In this episode, Sally Duby, Chief Sales Officer at The Bridge Group, discusses the evolution of Inside Sales in the SaaS/Cloud industry, highlighting its shift towards closing enterprise-class deals and the vital role of Sales Development.

Doug Landis shares how storytelling in B2B sales is critical, highlighting its role in customer-centric narratives the are relatable for buyers and helps create solutions in a competitive market.

This episode of "Selling the Cloud" features Paul Melchiorre, an experienced Chief Revenue Officer, discussing the important outlooks on understanding customer acquisition, sales, Product Led Growth, and customer success in Saas.

In this episode, guest Michael Pollack discusses shifting from data-driven to metrics-informed decisions in B2B marketing and sales.

As CRO at R3, Cathy Minter transformed the company from a consulting-focused consortium into a customer-first enterprise sales organization by building processes and aligning sales and marketing under unified, outcome-based goals.

In this throwback episode, Greg Holmes, former CRO at Zoom, joins the Selling the Cloud podcast to share how Zoom's "happiness culture" and customer-centric approach propelled the company to success. From the importance of authenticity in sales hires to the power of resilience and humility, Greg offers invaluable lessons that remain relevant in today's business landscape.

A conversation with Neetha Ratakonda, CEO of BigLittle, discussing insights into tackling revenue leaks, enhancing GTM process efficiency, and leveraging emerging technologies to revolutionize revenue operations. Discover how AI and machine learning are driving the future of RevOps and what trends to watch for in the next decade.

"In sales, it's not who you know". "In sales, it's who knows YOU". Jeffrey Gitomer - "Little Red Book of Selling"

Insights on leadership team mobilization and the role of RevOps in executing strategic objectives.

Exploring what good B2B SaaS strategy execution looks like and team mobilization with Joseph Zito.

In this episode, Rob Schilling, SVP ERP Sales, N.A. at Oracle, discusses the challenges of adopting data-centric sales models and the evolving role of AI in sales, sharing insights and guidance for emerging CROs. This is a must listen for any B2B sales professional!

In this part 1 episode of Selling the Cloud, co-hosts Mark and Cathy talk with Rob Schilling from Oracle, about the pivotal moments in his sales career and the importance of being the "CEO of your own territory" while focusing on customer value. Rob also discusses balancing customer-centric and data-driven sales strategies, offering practical advice for sellers.

In this episode of Selling the Cloud, Steve Richards from Mediafly discusses sales enablement, balancing data with the human side of sales, the art of sales coaching, and the importance of cross-functional collaboration.

In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels.

Tune in to our discussion with Toni Hohlbein for valuable lessons on improving your GTM effectiveness by leveraging the latest technology to visualize your funnel, predict future performance using leading indicators, and enhance efficiency, all while being supported by top-notch revenue operations professionals to stay ahead in the SaaS industry.

Join us as Frank Cespedes offers practical advice and real-world examples to help your sales teams execute strategy effectively and achieve optimal performance. Frank shares his insights on the importance of articulating a clear strategy to sales teams, the challenges of aligning sales efforts with strategic objectives, and how to integrate internal performance management with external market characteristics. He also provides valuable advice on hiring strategies and performance metrics to...