Dismiss the traditional ‘hard’ sales approach and give your clients a more credible solution to their problems. It’s important to gain your client’s trust and invest in building relationships with them, find out the right information about them and their needs and you will be able to convert those relationships into sales.   In This Episode: Use client information to create the correct solution Convert relationships into long term sales Help educate your clients Selling to the right people How to close a sale effectively   “ They're not focused on giving you a solution to your problem, they're focused on commission and that doesn't necessarily work that well for the customer “   “ it's really important that you stay abreast of current issues and know how that's going to affect your clients ”   “ It's so effective because every single stage of the sales process, the prospective customer feels heard and valued, they feel like the salesperson is actually interested in them, and what they need “   “ We are becoming the credible partner, we're becoming the person that they can bounce ideas off, the objective perspective“    Converting Corporate Event http://bit.ly/SelltoCorporates-TheEvent    Email Jess [email protected]   Selling to Corporate Podcast STC001 Business Development on Apple Podcasts Smart Leaders Sell https://smartleaderssell.com/   More Jess! www.facebook.com/JessicaLorimerSuccessCoach/ linkedin.com/in/jesslorimer https://www.instagram.com/jess_lorimer/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.