Shelf Impactors™ Branding and Packaging Design Blue Nectar Design

#S3E16 Shelf Impactors™
Guest Episode - Anneli Hansson
with Lisa Hastings

Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy.

KEY AREAS OF DISCUSSION:

1. HOW DID ANNELI GET INTO BRAND STRATEGY

2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW MORE THAN EVER.

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Anneli Hansson:
Website - wwww.annelihansson.com
Email - hello@annelihansson.com
Twitter: @annelihansson74
Instagram: @theannelihansson
LinkedIn: @theannelihansson

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Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E15 Shelf Impactors™
'Wanna be a Freelancer?'
with Mark Grey and Lisa Hastings.

SO YOU'RE THINKING ABOUT TURNING FREELANCE?
Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows.

1. WHAT IS A FREELANCER?
- What does it the term mean to Mark and Lisa?

2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS
- Mark and Lisa share their experiences of the world of Freelancers

3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK
- Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach

4. DID THE PANDEMIC BENEFIT THE WORLD OF FREELANCE?
- How Covid actually improved the design industry's ability to work with freelancers, especially when working remotely

5. 3 TOP TIPS FOR DESIGNERS LOOKING TO GO FREELANCE

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Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E14 Shelf Impactors™
Guest Episode - Chris Do
with Lisa Hastings

Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around:

KEY AREAS OF DISCUSSION:

1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE?

2. BEING VULNERABLE
Is being vulnerable essential in todays world to connect with people better?
Can we be too vulnerable?

3. BEING AUTHENTIC
Lisa and Chris discuss what it means to be authentic

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Chris Do:
Website - www.thefutur.com
Email - hello@thefutur.com

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Lisa Hastings:
Website - www.lisahastings.me
Twitter - @shoebox20
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
Twitter - @bluenectar
LinkedIn - Mark Grey

#S3E13 Shelf Impactors™
'Chat GPT - Where are we going?'
with Mark Grey and Lisa Hastings.

CHAT GPT
What is it? What have we tried? What is it good for?
Will it remove the role of writers, researchers? Smart answer no - it is just a tool.

1. HAVE WE ADOPTED CHAT GPT YET?
- Are we seeing a place for it in the creative tool box
- How are we using it right now?

2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD
- As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's'
- For ease of conversation and to help Mark's confusion - a quick breakdown of the generational consumer brackets we all refer to!

3. CHAT GPT EXAMPLES
- Mark and Lisa discuss their experiences with Chat GPT so far and how they intend to utilise his growing platform.


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Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E12 Shelf Impactors™
'Creative Culture Trends for 2023 and beyond'
with Mark Grey and Lisa Hastings.

CULTURE TRENDS
Shelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture.

1. NEW REALITIES…
- The rise of Meta - how credible will this space become?
- Will we all be living in a Meta world soon - as tech immersion advances we see this new phase of 'phygital' - physical meets digital.

2. CREATOR COMMUNITIES
- Creatives are ever curious, how does this trend play out and amplify
our need for more, replacing consumption for regeneration

3. CLIMATE OPTIMISM
- The way we source information and entertainment is changing, with subscription packages, opt in or out services, everyone is now a potential creator? Even AI - Midjourney, Dalle and now the rise of
Chat GPT

4. ARTISAN WAVE
- The rise of the side hustle! Discuss the rise in hand crafted, and finding ways to make money - changing the way we work, or shop…

5. SITUATIONSHIPS...
- Employee monogamy might be a thing of the past!


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Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey

#S3E11 Shelf Impactors™
'Food and Drinks Trends for 2023 and beyond'
with Mark Grey and Lisa Hastings.

BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year:

1. SPACE FOOD
- To infinity and beyond
- What will be we packing in our outer galactic hampers?

2. CBD products
- Will we see the CBD drinks grow in the NO/LOW Category

3. FOOD AND DRINK BRANDS IN THE METAVERSE
- Pixel flavour?!
- How will virtual experiences inform physical food and drinks products?

4. THE EVER GROWING NO/LOW CATEGORY
- Health and wellbeing leading the way for more 'teetotalers' than ever

5. PLANT BASED MEAT
- Where is it heading? Petri dish pork?

6. ENERGY EFFICIENT FOODS
- Stoveless, gassless cuisine

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Shelf Impactors™ Podcast:
LinkedIn: https://www.linkedin.com/company/shelf-impactors

Lisa Hastings:
Website - www.lisahastings.me
Instagram - @shoebox20
LinkedIn - Lisa Hastings

Mark Grey:
Website - www.bluenectardesign.co.uk
LinkedIn - Mark Grey