On this episode of Shunya one, we are finally in the studios, and joined by Pravin Dhake & Shruti Kamath, Founder & Co - Founder at Athlos Activewear. They talk about their journey, Shiladitya and Pravin studying in the same Engineering college and how Pravin met Shruti and how was shruti was impressed by the idea of building an activewear brand, how they cope up with the tech startup scene coming up in 2015, while starting how they decided to make a physical real world product in the D2C space, and what was the original thought that made them feel confident that this will work in India at the time. They tell us how did they go about discovering the market, the research that went into building the product and where the fabrics available for them at the time of making the product. Shruti tells about the how the brand got things right compared to other competitors in the same market. Further, they talk about harsh and good feedback they got from their users, how was the product improved, what are the innovations they plan to do in their future products and if, they were chased by the VC's. Tune in for this and much more. You can know more about Athlos Activewear: Website: https://www.goathlos.com LInkedin: https://www.linkedin.com/company/athlos-activewear/ Twitter: https://twitter.com/GoAthlos You can follow Pravin Dhake on social media: Linkedin: https://www.linkedin.com/in/pdhake/ Instagram: https://www.instagram.com/wanderingraptor/ You can follow Shruti Kamath on social media: Linkedin: https://www.linkedin.com/in/shruti-kamath-63306b14/ Instagram: https://www.instagram.com/shrutikamath04/ Twitter: https://twitter.com/shrutikamath04 You can get in touch with our hosts: Shiladitya Mukhopadhyaya Linkedin: ( https://www.linkedin.com/in/shiladityamukhopadhyaya/ ) Twitter: ( https://twitter.com/shiladitya ) Amit Doshi - Linkedin: ( https://www.linkedin.com/in/amitdoshi/ ) Twitter: ( https://mobile.twitter.com/doshiamit ) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://www.ivmpodcasts.com/