We don't talk a lot about The Business World on this podcast, but after reading Erika's blog posts about building her brand, I just knew I had to interview her!! Here's an excerpt:  "I was involved two businesses/brands that grew quickly and warped my idea of reality when it came to status, wealth, success, and values. 5 years in, I chose to leave a brand that just announced a 100 million dollar valuation, and start again. I too, sometimes wonder if I’m crazy." The questions we answer on this episode:  I'd love to hear about your business journey - from leaving your previous startup to creating your own brand, FluffWatching you from the outside, I see you as following your own path in life; it's like you just want to live your most authentic life. Am I reading that right? You run a very values-driven business, and you've written about how tough it can be in a world driven by profits. Why was it important for you to do this? What are the pros and cons of doing this?We've both been in the beauty industry for a little while, but your approach to beauty at Fluff is quite unique. Can you tell me about Fluff's approach to beauty?You've written that you're not where your friends are (marriage, babies, houses). I'm not either! How do you feel about that? Has your definition of "success" changed with age?And what's next for you in life and business?  Discover Fluff: https://www.itsallfluff.com Follow Erika on Instagram: https://www.instagram.com/erikageraerts Erika's Medium blog: https://erikaisfluff.medium.com/