As people everywhere have been forced to take their lives and careers online, this week Alex delves into the most digital job of them all — the social media influencer. How does social influencing work in a time of social isolation? Do online beauty and travel gurus have the same appeal in a time of lockdown and lipstick-less Zoom calls? First, Alex speaks with Josh Zimmerman, a life coach for influencers, who offers big picture analysis about how online personalities are staying creative—and solvent—during a time of crisis. Then, she speaks with Alisha Marie, an influencer whose millions of followers are now tuning in to her stay-at-home routine—and the all pressures that come along with it.