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Lucy Mann
Small Spark Theory
a marginal gains approach to new business and marketing
New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.
Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head...
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Ratings & Reviews
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4.9 stars from 92 ratings
Such a helpful podcast
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“As an ‘accidental agency owner’ myself, I’ve found this podcast a fantastic source of tips and inspiration that really can make a difference. I’ve just got home from a trip to London and binge-listened four in a row!
If you want one to get you into the swing of things then check out Matt...”Read full review »
Oliver from TDL via Apple Podcasts ·
Great Britain ·
03/13/24
Always so interesting
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“Loads of really practical and useful advice. Highly recommend 💥”
wishy14 via Apple Podcasts ·
Great Britain ·
03/13/24
So many insights
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“My go-to and a must for anyone working in the creative industry. Constantly learning and growing!”
Mewcy via Apple Podcasts ·
Great Britain ·
03/12/24
Recent Episodes
Over the recent months, I have observed how agencies have been experiencing the impact of economic uncertainty - including the stalling of client decision-making, frozen budgets, disappearing pipelines, and everything in between.
In their recent BenchPress report, The Wow Company described last...
Published 04/08/24
Published 04/08/24
Over recent episodes we’ve referenced many of the macro issues facing brands, which have in turn slowed down or stalled new business opportunities for agencies. But there’s an elephant in the room that we’ve yet to address; the growing trend of agencies deciding to bring creative resource...
Published 03/04/24
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