13 episodes
Small Steps Big Moves Carmen Sognonvi
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- Business
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5.0 • 36 Ratings
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On the business of influence and content creation, hosted by Carmen Sognonvi. Every episode is jam-packed with practical, real-world information that creators and influencers need to know. Carmen tackles topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the influencer marketing industry and more.
Carmen Sognonvi, founder of Top Flight Family, is a serial entrepreneur and world traveler. Carmen’s insights on influencer marketing have been featured in Business Insider and Buzzfeed, while her expertise in luxury travel has been featured in Travel + Leisure, Conde Nast Traveler and The Washington Post.
Be sure to subscribe now, and follow the show on Instagram and TikTok at @smallstepswithcarmen.
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This style influencer stands out in a sea of sameness - Ashley Ballard Interview
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Ashley Ballard of @closetvomit started making fashion content when she was just 17. They've been tapped by brands like H&M, Doc Martens and Ray Ban and in an industry where so many creators can end up looking carbon copies of each other, Ashley really stands out from the crowd. In this episode, Ashley and I talk about the danger of "relatability" becoming a social media performance, how real fashion challenges gender norms, and how to decide when it's time to go full-time as an influencer.
Ashley's Instagram: https://www.instagram.com/closetvomit/
Ashley's TikTok: https://www.tiktok.com/@closetvomit
Ashley's YouTube: https://www.youtube.com/@closetvomit
Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast
Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.
Be sure to subscribe now and follow us on...
Instagram: https://www.instagram.com/smallstepswithcarmen/
TikTok: https://www.tiktok.com/@smallstepswithcarmen
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Brand deal negotiation secrets every creator should know
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Imagine this: You’ve just landed a brand deal and the client has sent over the contract. You open the document but realize that they sent over another creator’s contract to you by mistake. This creator has the same number of followers as you, same engagement rate, but they're getting paid 10x what you’re getting paid for the exact same campaign. How could this happen? Simple: The other creator is a better negotiator and you need to up your game. Today, we’re talking about brand deal negotiation secrets every creator should learn.
Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast
Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.
Be sure to subscribe now and follow us on...
Instagram: https://www.instagram.com/smallstepswithcarmen/
TikTok: https://www.tiktok.com/@smallstepswithcarmen
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5 reasons you will regret becoming a creator
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Don’t become a creator... unless you’re willing to face some harsh realities. Listen, being an influencer or content creator is highly glamorized. But it’s not all brand trips, free gifts and big bucks. Today, we’re talking about the 5 reasons you might actually regret becoming a creator.
Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast
Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.
Be sure to subscribe now and follow us on...
Instagram: https://www.instagram.com/smallstepswithcarmen/
TikTok: https://www.tiktok.com/@smallstepswithcarmen
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From the natural hair niche to the brand deal big leagues - Tyla Lauren Interview
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Tyla-Lauren Gilmore is a beauty and style influencer who’s at the top of her game. She's been the face of brands like H&M, Nike, Abercombie and Maybelline, just to name a few. In this episode, Tyla and I talk about her roots in the natural hair niche, how to approach brands as a new creator, and how to avoid being the token brown/Black girl on a brand trip.
Tyla's Instagram: https://www.instagram.com/tylauren/
Tyla's TikTok: https://www.tiktok.com/@tylaurenn
Tyla's YouTube: https://www.youtube.com/channel/UCD2-KakE0uPT5slcm8Z32Gw
Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast
Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.
Be sure to subscribe now and follow us on...
Instagram: https://www.instagram.com/smallstepswithcarmen/
TikTok: https://www.tiktok.com/@smallstepswithcarmen
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What nobody tells you about influencer managers
[VIDEO PODCAST AVAILABLE ON YOUTUBE] You’re a new content creator, and you just signed with an influencer talent management agency. You’ve totally made it right? Actually, getting signed is not the flex you think it is. In fact, it’s possible that you just made the worst mistake of your entire career. Today, we’re sharing what nobody tells you about influencer managers.
Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast
Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.
Be sure to subscribe now and follow us on...
Instagram: https://www.instagram.com/smallstepswithcarmen/
TikTok: https://www.tiktok.com/@smallstepswithcarmen
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5 money mistakes most beginner creators make
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Would you ever tear up a bunch of hundred dollar bills? Probably not. But chances are, you may be metaphorically tearing up money by self-sabotaging your income. Today, we’re talking about 5 money mistakes most beginner creators make, and how to avoid them.
Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast
Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.
Be sure to subscribe now and follow us on...
Instagram: https://www.instagram.com/smallstepswithcarmen/
TikTok: https://www.tiktok.com/@smallstepswithcarmen
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Customer Reviews
Super valuable information for content creators!
Carmen’s podcast is full of helpful tips and wisdom gained from her years of experience as a content creator and influencer making multiple six figures. She doesn’t gate keep and offers so many valuable suggestions for landing brand deals, negotiation strategies, mistakes to avoid, and so much more!
BEST USE OF YOUR LISTENING TIME!
I have long been a fan of Carmen's transparent approach to the creator industry. Taking her knowledge, insight, and expertise to the podcast, I literally can't take notes fast enough for the information she is sharing drawn from the lessons learned in her muti-year journey.
This podcast is truly a breath of fresh creator air and the Content Creator 101 class you absolutely need to take if you are even considering dipping your toe in this space professionally.
The most useful podcast on my playlist!
As a new full-time travel creator, I am finding this podcast to be absolute GOLD. It's like every episode was written just for me. Carmen is so generous with her knowledge. She knows exactly which issues influencers & content creators struggle with - and she addresses those topics in a straightforward, easy-to-understand way, based on her years of experience. I am devouring every episode & learning so much! Thank you!