How to Make Agency Video Ads That Don't Suck
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Description
Jacque Spitzer is the CEO of Raindrop, the direct-to-consumer marketing agency he founded in 2014. He's committed to bringing fresh, new creative to his agency and their clients. Jacque's been involved in some of the most creative and entertaining videos on the internet. And he's sharing some of the lessons learned and insider secrets on making great videos for your agency brand. Generate more leads when your video ads don't suck! 3 Golden Nuggets Test your video creative to figure out what messaging resonates. These are solution statements that typically come from the sales or customer service team. Don't assume the target audience already knows something. Instead, test out four or five statements to see which ones stick. Make sure you have the right creative talent. We all think we're funny. But if you're trying to go for humor in videos, copywriters need a comedian's help. There's comedic timing and delivery to consider. Be authentic, be yourself. Don't worry too much about appearing goofy. In order for your video to be entertaining, be less concerned with the perception of silliness and more concerned with energy and animation. The camera adds 10 pounds. and also take away 20% of your energy. Sponsors and Resources Oribi: Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out Oribi.io/smartagency for a free trial. Plus when you sign up for Oribi get 20% off the first three months with promo code: Smart Agency Jason: [00:00:00] On this episode, I talk with an agency that's been a part of some of the funniest videos on the internet from like Dr. Squash to you, name it. And we talk about how do you not make your video ads suck? How do you really take your videos and make them entertaining? It's a lot of fun in this episode and I hope you enjoy. Hey, welcome to the show. Jacque: [00:00:28] Thanks for having me. It's an honor. Jason: [00:00:29] Yeah. I'm excited to have you on, so tell us who you are and what do you do? Jacque: [00:00:34] So my name is Jacque Spencer. I'm CEO of Raindrop. I started the agency pretty young, about decade in now and, we are D to C focused, about 80% DTC. We do about 20% B to C. So very consumer brand-focused agency. And where we really kind of come into being known nationally is for our top of funnel, social creative. So we created ads for brands like Dr. Squatch and. Crossrope, Omigo, Shady Rays. Jason: [00:01:05] Wait, you did the Dr. Squatch one? Jacque: [00:01:07] Dr. Squash, yeah. We had been on a tremendous journey with these DTC clients over the last three years or so. And it's a thrill. It's amazing to see these companies grow by 10 times, 20 times, 30 times their revenues, and being part of a creative engine behind it. Jason: [00:01:24] That's awesome. Well, let's go back a decade. How'd you get started? Jacque: [00:01:29] Well, I was working at NBC,  as a journalist and, um, one of my colleagues now, my wife,  asked me if I would help shoot a video for her personal trainer. And I started shooting videos for him. And one thing led to the next, I started getting referrals and I didn't have a plan to own an agency. I didn't, I'd never worked at an agency before. I didn't know anything about marketing per se, but I just followed my instincts for storytelling into problem-solving for businesses. And yeah, I was 24 at the time. I had a bunch of roommates and so I was fortunate to not have a lot of life responsibility and I just went for it and it started slow. To say the least. And, um, you know, this year we're at about 50 employees and I've grown tremendously and have had a lot of fun along the way. Jason: [00:02:19] Well, take me back to the point when, cause there's a lot of different things that we go through from accidental agency owner, like we are right. To you know, actually bringing on a team to growing, thinking that growing is the bett
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