How to Build the Best Agency Culture by Attacking Ideas, Not People
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Chris Leone was playing drums in Japan trying to figure out his next step in life when a keynote by Gary Vaynerchuk inspired him to enter the agency world. He ended up working an entry-level position in a small agency and worked his way up to being president and CEO of WebStrategies Inc, a multi-million dollar agency that focuses on mid-low funnel, lead generation, SEO, PPC, social advertising, and inbound marketing. Chris sat down with Jason to discuss how he worked his way up from the bottom of the totem pole. He also shares his experience with an agency acquisition just as he was named CEO and how he built a culture of learning. Chris's team is encouraged to speak up and take ownership of their ideas, which goes a long way. 3 Golden Nuggets The power in saying someone’s name. Our guest is not afraid of a challenge. His first day as CEO came right after an acquisition and he was asked to handle the first meeting between both teams. This is an important moment, as the first impression on a new team is critical and may determine whether or not the acquisition is a success. He decided to spend time before the meeting making sure that his team knew everyone by name before they arrived. That way, they would feel welcome and less hesitant to give the new company a chance. Attack ideas, not people. Chris has worked hard to create a work environment where employees feel safe to speak their minds and be themselves. “It’s not a performative culture” he says “It’s a learning culture”. He builds on the belief that leaders who are open to test an idea, observe and then implement from there greatly outperform the ones who are much more rigid in their thinking. Adapting to the online office. The past two years have brought many changes and, right now, many are still not ready to go back to the office. Regarding his agency’s decision to go virtual, Chris says he continues to learn and adjust to the situation. But does not consider this will be a permanent change, nor one that will work for everyone. In his case, it made sense to go virtual if his team did not feel comfortable going to the office yet. For the future, he does not dismiss the idea of going back to an office. Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Rise to the Top of the Totem Pole By Building a Learning Culture for Your Team Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I have another amazing show where we're going to talk with an agency CEO and also owner who started out at the ground level couple of years ago as an entry-level employee. Worked all the way up to a CEO. And we're going to talk about what they did. How did they become a multi-million dollar agency? Lots of amazing things. And also talking about how they went virtual in the past year. So it's packed, it's packed and let's go ahead and get into it. Hey, Chris. Welcome to the show. Chris: [00:00:38] Hey, Jason. Thanks for having me. Jason: [00:00:40] Yeah, I'm excited to have you on. So tell us who you are and what you do? Chris: [00:00:44] Yeah. So my name is Chris Leoni. I'm CEO of WebStrategies. We are a digital marketing agency based out of Richmond, Virginia. We focus on kind of mid-low funnel, lead generation stuff, SEO, PPC, social advertising, inbound marketing, that sort of thing. I got about, 30 employees that are located, uh, both in central Virginia and, uh, increasingly scattered throughout the world as we start to shift towards more of a full remote model over here at WebStrategies. Jason
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