How to Build an Eight-Figure Agency by Training Your Competition
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Brian R. Johnson has served as a leader in online advertising and conversion rate strategy for nearly two decades. He had been offering professional training courses in the Amazon ad space for years before opening his own agency with his partner. Now, Canopy Management is an eight-figure agency and the leading A-to-Z, full service Amazon agency. He joins the podcast to talk about how he built his platform and community before being an agency owner, how he learned the importance of documenting processes and giving new team members access to them from day one, and how he encourages everyone in the team to build each other up. 3 Golden Nuggets Building a platform. Many agency owners start their business by offering training courses, advising others on how to solve problems in their niche. This was the case for Brian, who admits he has trained some of his biggest competitors, but also says that this is what helped his agency grow quickly in the first year. People already knew him and wanted to work with him, either as clients or as employees because he had spent years building up a reputation and a community. Learn to get out of your own way. Agency owners can get in the mindset that they can do everything. In reality, you are crippling your team if they don’t have access to a documented process. It’s no good to the agency or the team if you only have it in your head. You need to document it and you’ll be surprised to see how the team can then take that and improve it. Encourage your team to build each other up. Our guest recommends doing “daily huddles” to build a more united team. These are 10-minute daily minutes where he will ask “who had a win yesterday?” “What are some problems that we should all be aware of?” And “who got caught being awesome?” This way, he encourages the team to celebrate their own wins and highlight their teammates' successes. It is a highlight of the week at this agency. Sponsors and Resources Agency Dad: Today's episode is sponsored by Agency Dad. Agency Dad is an accounting solution focused on helping marketing agencies make better decisions based on their financials. Check out agencydad.money/freeaudit to get a phone call with Nate to assess your agency's financial needs and how he can help you. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Create a Platform and Build an Eight-Figure Agency Jason: [00:00:00] What's up everybody? Jason Swenk here. And I have an amazing episode with Brian who runs an eight-figure agency. Um, and we're going to talk about what it's like to run operations for an eight-figure agency. Cause I know a lot of you are trying to get to the summit to get to that next level. And so we're going to dive into this in this episode, so let's get into it. Hey, Brian, welcome to the show. Brian: [00:00:30] Thanks for having me. Jason: [00:00:31] Yeah, man. I'm excited to have you on. So, uh, tell us briefly who you are and what do you guys do? Brian: [00:00:37] Of course. So my name is Brian R. Johnson. I throw that in there cause there's a lot of Brian Johnson's out in the world. So, um, yeah, Brian Johnson out of, uh, based here in Austin, Texas. I am currently traveling on the West Coast with my family. So I am in the Amazon space, uh, running an agency, actually co-running an agency, uh, that handles, um, multimillion-dollar sellers brands that are brick and mortar brands, as well as, uh, sellers who sell on the Amazon sales channel. And so we handle all their advertising and, uh, quite a bit of their marketing that goes into moving more product for them. So, that's kind of the short version of what I do. Jason: [00:01:24] That's awesome. And so why would you partner with someone else named Brian? It’s got to be so confusing. That's the first question I got for you. Brian: [00:01:34] Yeah. He actually recruited me. Because he t
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