In this episode of Smart Lawyers Position to Transition, Victoria Collier sits down with Maya Markovich, Executive Director of the Justice Technology Association, to discuss how technology is revolutionizing law firms, transforming them into valuable businesses, and enhancing client service. Maya shares insights from her extensive experience in legal tech, innovation, and change management, highlighting the importance of adopting new technologies and strategies to create more efficient and profitable law firms. Key Takeaways:  1.⁠ ⁠Embrace Legal Tech: Discover how adopting the right technologies can streamline operations, enhance efficiency, and increase the profitability of your law firm. 2.⁠ ⁠Overcoming Resistance to Change: Learn strategies to effectively manage change within your law firm, ensuring a smooth transition to new tech solutions. 3.⁠ ⁠Client-Centric Innovations: Explore how innovative tools and platforms can improve client experiences and satisfaction, setting your firm apart in a competitive market.   Learn More About Our Guest Maya Markovich is an innovation leader who is passionate about legal industry transformation and client centricity. With a unique background spanning law, VC, behavioral science, and change design, Maya delivers technology, process, and business growth services worldwide. She helped launch Nextlaw Labs/Nextlaw Ventures, the first tech-focused legal innovation catalyst at Dentons, where she served as chief growth officer for six years.    Connect With Maya https://www.linkedin.com/in/mayamarkovich/ Twitter: @MarkovichMaya   Get involved with JTA at https://justicetechassociation.org/get-involved/ We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click here and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking here. Connect with Victoria Collier https://quidproquolaw.com/ Private Facebook Group https://www.facebook.com/groups/1284225722042602 LinkedIn https://www.linkedin.com/company/victoria-collier-coaching/