Ep 136: I don't want to hang out with famous influencers because… [Prestine Davekhaw, Founder of MalaysianPAYGAP & Disappearing Jobs]
Description
Prestine Davekhaw knows how much you earn.
Thanks to a viral IG platform she launched called MalaysianPAYGAP, where she has Malaysians anonymously submit [payslip verified] details about their job, including:
Their salary + benefits (if any)
How they landed that job
The realities of doing their job
Advice for those wanting to do the same
So you can see why people are obsessed with MPG. 😉
But what about the person behind MPG?
Well, Prestine grew up in a drug-infested home with her grandmother, who was her best friend.
She was told that her father was a dangerous man and that it was good that he wasn’t in her life.
When she moved to the US for studies, she found herself homeless for a period.
She ended up doing all kinds of insane jobs to make ends meet, including grilling 100 chicken wings in the Chicago South Side where she was at risk of being shot at at any moment!
She also spent her last $900 on a camera out of desperation - she only had 2.5 weeks to make rent!
But as it turns out, it was the start of good things in her life.
Clients came knocking & she was doing well but... something wasn’t quite right.
In 2020, she had her first taste of going viral when she published an article sharing why she was unfollowing famous influencers on Instagram - many of her clients then were famous influencers and they were, as you can imagine, not happy.
Prestine shares her life journey with remarkable candidness. Not just the highs but also the lows like how she bombed her Bvlgari campaign because she was “a cocky photographer”.
And how MPG came to be.
Want to learn more?
Highlights:
3:13 Grandmother as her best friend
8:42 Life is a work of art - Wilde
12:24 I can only learn by asking questions
14:36 Being homeless
19:44 Spending $900 to buy a camera off Amazon
21:57 9 hours of sense
22:38 Photography came out of desperation
24:15 Going back
25:49 Quitting without a plan
26:40 Landing international clients - including in Shanghai!
27:19 Going viral in 2020 through an article, “Why I Unfollow Famous Influencers on Instagram”
29:24 The Bvlgari campaign
32:48 The genesis behind MPG
35:10 The launch
37:16 Surprising submissions
41:31 Information is power
42:25 Becoming jobless
46:11 Community building lessons
49:21 Helpful advice
52:45 MPG Summit 2024
54:28 Disappearing Jobs
56:54 The controversy with the Side Hustlers IG page
59:56 Hustling to meet the CEO of AirAsia
1:01:33 Advice to others wanting to start side hustles
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Jonathan Mildenhall is the former Managing Director of TBWA, SVP of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.
And we are back this week with Part 2...
Published 11/04/24
Jonathan Mildenhall is the former Managing Director of TBWA, Senior Vice President of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.
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Published 10/27/24