Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign.

Dr. Eviane Leidig, Marie Curie postdoctoral fellow at Tilburg University, discusses her book "The Women of the Far Right: Social Media Influencers and Online Radicalization." We break down the role of social media for the alt-right movement, and how platforms like Instagram and YouTube work to mainstream extremist views. These insights come from Dr. Leidig's research conducting digital ethnography on women influencers prominent on the American Right.

Rhiannon Ruff, Wikipedia Expert and Founding Partner at Lumino, discusses how politicians and brands can effectively manage their Wikipedia presence. We discuss why Wikipedia is important for Google Search and AI like ChatGPT, and how the tone, norms, and editors of Wikipedia make editing your own page difficult. Rhi shares her tips on how to manage a Wikipedia page in the right way, and why that's crucial for politicians and political parties.

Dr. Rob Eschmann, Associate Professor of Social Work at Columbia University, discusses his latest book When the Hood Comes Off: Racism and Resistance in the Digital Age (University of California Press). We cover how social media works to unmask everyday experiences of racism, and how this affects student life at American universities. Dr. Eschmann also shares his research on social media, racial microaggressions, and Black Twitter; thoughts on TikTok and algorithmic bias; and how resisting...

Prof. Kate Dommett, Professor of Digital Politics at the University of Sheffield, and Dr. Simon Kruschinski, Postdoctoral Researcher in Communication at the University of Mainz, discuss their new book: Data-Driven Campaigning and Political Parties. We discuss the book's theoretical framework and findings on how system-level, regulatory-level, and party-level factors explain variation in data-driven campaigning across five democracies: the US, UK, Canada, Germany, and Australia.

Dr. Andrew W. MacDonald, Assistant Professor of Social Science at Duke Kunshan University, shares research from his new book Directed Digital Dissidence in Autocracies: How China Wins Online. We discuss the Chinese digital and social media context, citizens' perceptions of online propaganda, and how the state manipulates digital information to further its political interests. We also discuss survey methodology, how citizens circumvent the Great Firewall, and what affect using the internet...

The 8th Annual Social Media and Politics Year in Review! This year, we cover the platforms' year in review reports, AI for political communication, the creator economy, and EU concerns around disinformation and cyberattacks.

Dr. Jennifer Forestal, Assistant Professor of Political Science at Loyola University Chicago, discusses how digital platforms can be approached from an architectural perspective. Dr. Forestal shares insights from her latest book, Designing for Democracy, where she evaluates digital platforms' democratic potential from the lens of political theory. The episode breaks down a framework for how to assess the democratic quality of social media platforms by examining their degrees of boundaries,...

Dr. Mia-Marie Hammarlin, Senior Lecturer in Media and Communication at Lund University, shares her research on vaccine hesitancy in Sweden. We discuss the major themes of coronavirus vaccine skepticism on the Swedish online forum Flashback, as well as Dr. Hammarlin's ethnographic research meeting with vaccine hesitant communities.

Dr. Alexander Coppock, Associate Professor of Political Science at Yale University, shares his research on measuring the political effects of persuasive information. We discuss how political persuasion affects voters holding different viewpoints, the durability of these effects over time, and how much political ads seem to affect voters' political attitudes.

Dr. Anamaria Dutceac Segesten, Associate Professor in Strategic Communication at Lund University, joins a discussion of cross-cutting expression and its implications for digital campaigning on Facebook. On the theory side, we discuss concepts of online self-expression and cross-pressures. We also discuss how political ideology can be inferred from Facebook reactions such as 'likes' and 'loves'. Finally, we discuss what topic models of the Brexit debate around Facebook can reveal about how and...

Prof. Ulrike Klinger, Professor for Digital Democracy at the European New School for Digital Studies at European University Viadrina, shares her latest research on negative campaigning on social media. We discuss some of the challenges in studying digital communication in the EU, as well as what explains a rise in negative campaigning across two European Parliament elections. Prof. Klinger also shares her research on the UN Global Compact for Migration, where extremist ideas from the...

Zach Fang, Head of Sales and Business Development at Vocal Media, shares how the start-up is building a database of social media influencers to connect with political campaigns and organizations. We discuss what makes TikTok influencers a different type of political advertising and how their costs stack up to traditional broadcast and social media. Zach also shares what's happening with influencers on Twitch, Discord, and YouTube shorts, and how influencers may turn from awareness raising to...

Russell Mindich, political consultant and author of the 2022 Political Tech Landscape Report, shares his insights on the role of social media in political campaigning. We discuss social media influencers and how campaigns are connecting to them on TikTok, the move towards politicla advertising on streaming services, and the potential uses of ChatGPT and other generative AI for politics.

Jenny Reich, Fellow at the Georgetown Law Center on National Security, discusses the Center's recent report entitled Social Media: The Canary in the Coal Mine. We dive into the potential security risks posed by technology developments as well as the report's recommendations for addressing them at the levels of government, the tech industry, and civil society. The report brings together various stakeholders to shed insight on the core democratic values of the United States, the major threats...

Adam Kovacevich, Founder and CEO of Chamber of Progress, shares his trade association's goals for progressive advocacy in the tech sector. We discuss the politicization of 'Big Tech' and recent opinion polls about Midterm voters' attitudes towards tech regulation. We also discuss how First Amendment rights apply to tech companies, misperceptions of the techlash, and partisan differences in moderating misinformation and free speech.

Prof. Sanne Kruikemeier, Professor of Digital Media and Society at Wageningen University & Research, discusses her latest research on political targeting. We discuss how political targeting differs in EU and US contexts, how perceptions of targeting affect voters' democratic perceptions, and what types of issues parties strategically communicate during election campaigns.

Megan Clasen, Partner at Gambit Strategies, shares her insights into digital political advertising for persuasion and mobilization. We discuss the role of social media ads relative to CTV and OTT advertising, as well as how political ads compete with corporate brands for inventory on these services. Megan also shares her experiences with Facebook's ad 'blackout' period during the 2020 campaign and how the Biden campaign responded to countering Trump's advertisements. ...And much more!

The 7th Annual Social Media and Politics Podcast Year in Review! A Mega Episode with lots of knowledge bombs - you'll simply have to listen to hear them all! Share your thoughts or questions @SMandPPodcast!

Prof. Bruce Mutsvairo, Professor of Media and Politics at Utrecht University, shares his insights on the role of social media and politics on the African continent. We discuss digital activism across countries, how structures like data bundles might lead to surveillance, and the growing role of influencers as reporters of news.

Zac McCrary, Partner at Impact Research and host of the Pro Politics podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimodal endeavor.

In this episode, it's just me! I present a recently published study, co-authored with Rasmus Schmøkel and published in Political Communication, that analyzes US Presidential campaigns' emotion expression across Facebook and Instagram. I'll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study's methods and key results. Hope you enjoy this one-on-one episode!

Aleszu Bajak, Senior Data Reporter at USA Today, discusses his reporting on social media and politics using computational methods. We talk about the types of data that data journalists are working with, how they acquire it (e.g., Freedom of Information Requests), and how they approach reporting results in a way that tells an engaging story. We also dive into some of Aleszu's recent reporting, such as Parler reactions to Donald Trump's speech on January 6th, inequalities in Covid vaccinations,...

Dr. Nils Gustafsson, Senior Lecturer of Strategic Communication at Lund University, discusses the run-up to the 2022 Swedish Elections and then findings from his research. First, we chat about the main political issues that Swedes are voting on, as well as how political parties and party leaders are digital campaigning on social media. Then, Dr. Gustafsson shares findings from three of his research projects. We discuss how Facebook was viewed as a tool for participation when it first became...