Welcome to the Social Media Psychology podcast! I'm Joe Federer, an Internet dork with experience building major brands at top advertising and PR agencies. Social media advertising is a powerful new force in the world, and I believe marketing can be mutually beneficial for people. To advertise better in social media, we need to understand why people are here in the first place. Why does the average social media user maintain 8 different profiles across different platforms? My theory is that while we lump sites with feeds into the blanket category of "social media", our mindsets change...