Who here is guilty of overthinking a creative idea? A stroke of inspiration can easily be diluted by meeting after meeting, chef after chef. One man who has made a business out of avoiding that trap is Nick Entwistle, founder of One Minute Briefs - an online community with over 20K followers. Like its name, One Minute Briefs asks its fans to draft adverts in one minute, with prizes for the best each week. Some have even been realised as fully-fledged campaigns. In this episode, we find out from Nick why instinctive ideas are the best, how to develop these ideas without losing their genius, and when to balance speed and quality. We’re also asking our listeners to try their hand at a One Minute Brief, selling the medium of podcasting. To take part, tweet your submissions to @OneMinuteBriefs and @TheSocialChain. Good luck!