Anna Gonzalez, Social Media Strategy Lead at Google Developer Studio, joins the Social Pros podcast to discuss how Google uses new technology and social media can connect audiences. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details: Google may be a massive company with lots of resources and a seemingly infinite budget, but they still have many of the same questions and struggles as the rest of us. Social media is a continuously evolving medium, and as social practitioners, we need to keep up if we want to continue to thrive in this space. This is something that all brands have in common, and Google is no exception. As Anna Gonzalez, Social Media Strategy Lead at Google Developer Studio, states, “we're constantly growing and thinking about how to do things more efficiently.” Anna also emphasizes the importance of being open to experimentation on social media and why being authentic is vital when communicating with developers. Tune in to hear more about how the Google Developer Studios team uses different social measurement methodologies to stay relevant, enchant developers, and navigate social media without a king-sized budget. In This Episode: 05:11 - What Google Developer Studios is and how it works 07:37 - What the social team looks like at Google Developer Studios 10:46 - How different developers use social media 14:08 - Finding new and creative ways to connect with developers 18:50 - The mix between sharing Google Developer Studio content vs. content about developers 20:59 - How Anna works with advocates, influencers, and micro-influencers 23:37 - How to strike a balance between planning and spontaneity when posting on social media 27:09 - How Google Developer Studios adapts social measurement methodologies 30:13 - Why senior leadership are putting greater focus on social during the pandemic 33:40 - How to navigate social media without the big budget 37:53 - Working on side projects at Google Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out if your website is ADA & WCAG compliant with help from aCe Get $30 off of your Tailwind Subscription! Visit SocialPros.com for more insights from your favorite social media marketers.