Kristina Paider, Chief Creative Officer at The Hollywood Approach, joins the Social Pros Podcast to discuss how we can apply movie inspiration to our lives. We also speak about Kristina’s book “The Hollywood Approach,” which shows you how to live your wildest dreams, movie-style! Full Episode Details Be the hero of your own story How can we become the heroes of our own stories? Whether we’re thinking about our businesses or ourselves, a little movie inspiration goes a long way. Kristina Paider, Chief Creative Officer and author of “The Hollywood Approach” shows us how we can use movie magic to make our wildest dreams a reality. Kristina uses her wisdom as a story strategist and screenwriter to apply the principles of Hollywood stories to real life. Kristina encourages everyone to “boss up and be the screenwriter of your show.” By channeling your resources, exploring your character DNA, finding your strengths, and learning from mentors, you can achieve great things. This applies to businesses looking to level-up their company as much as it does to individuals. As Kristina discusses in this podcast episode, you must move away from perfectionism – and instead embrace your strengths AND flaws to become the hero of your own story. In This Episode: 5:48 – What “The Hollywood Approach” is and how storytelling applies to businesses 8:01 – Why businesses are hesitant to embrace storytelling 9:32 – What hit TV show “Cobra Kai” can teach us about using flaws in storytelling 11:18 – How to apply the three elements of storytelling to business (character, goal, obstacles) 12:28 – How to make your 2021 content binge-worthy 13:15 – How using flaws can humanize your business 16:07 – The importance of being the hero of your own story by identifying your own strengths, flaws and superpowers 20:40 – What is a “log line,” and how can businesses use them? 22:35 – The use of movie-style log lines to define goals and purposes on social media 23:41 – How to use The Hollywood Approach to define customer profiles 25:11 – How Kristina feels about storytelling in 15 seconds 27:23 – Kristina’s take on refreshing existing business stories 28:25 – Why looking at the “cast and characters” in your business is more important than ever 30:48 – Kristina’s free bonus content, including movie-style exercises and resources 36:17 – Kristina’s top tips for social pros Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out if your website is ADA & WCAG compliant with help from aCe Get $30 off of your Tailwind Subscription! Kristina Paider’s website Read Kristina Paider’s book, “The Hollywood Approach” Visit SocialPros.com for more insights from your favorite social media marketers.