Jason Keath, the Founder and CEO of Social Fresh, joins the Social Pros Podcast to discuss the Social Fresh Conference and tips to keep your social media fresh and innovative. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details If you’re a social media professional, you’re probably familiar with the pressure from superiors to increase followers on multiple social media platforms. But how important is a brand’s follower count? Jason Keath, the Founder and CEO of Social Fresh, claims that it’s not about numbers, it’s about quality – “what we try to pay more attention to these days is not necessarily the number of followers or engagement that we’re getting with content, but the quality and relevance of it.” It’s time for brands and social media professionals to go after the true north star, which isn’t how many followers you have, but the quality & engagement of those followers. Social Fresh is a social media training and analysis company with the goal to inspire and support the social media industry. The Social Fresh Conference is the longest running conference in the social marketing industry and if you thought a global pandemic would get in its way, think again! The Social Fresh Conference is virtual this year and if you want tickets, listen in closely for a special discount code to attend the conference! In This Episode: 05:15 – Jason reveals everything you need to know about the upcoming Social Fresh Conference 06:22 – How Jason got into this business and why he’s still doing it 10:11 – How moving to virtual has changed things like speaker selection, creating content experiences, and marketing the event 12:36 – What today’s participants at Social Fresh expect to learn or gain from attending the event 15:06 – How recruiting speakers has changed 18:42 – Tips for anyone trying to bring people together via virtual events 23:49 – Jason talks about the Instagram Templates Project 27:48 – How marketing agencies have adjusted to the new normal 29:58 – Jason shares the tale of two tweets 33:37 – What frustrates Jason about the current state of social 36:26 – Jason shares his prediction for the future of Clubhouse Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Upfluence’s Brand Influence Ranking Report Find out if your website is ADA & WCAG compliant with help from accessiBe Learn more about the upcoming Social Fresh Conference Visit SocialPros.com for more insights from your favorite social media marketers.