How Social Media Powers the Sam's Club Brand
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Natalie Hite, Associate Director of Brand Marketing at Sam’s Club, joins the Social Pros Podcast in part two of a five-part Social Pros Deep Dive series. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence Supermetrics Full Episode Details In this five-part Deep Dive into Sam’s Club, we look at how their busy team executes its social media strategy. For an insider look at how Sam’s Club’s social media team operates, each episode features a different social team member. They speak a bit about their role and how they fit into the now-huge social media team at Sam’s Club. What makes the Sam’s Club brand so unique? In the previous episode of the Social Pros Deep Dive series, Sabrina Callahan spoke about how she focused on getting the brand right before anything else. In this episode, part two of the Deep Dive series, Natalie Hite, shares more details about what makes the Sam’s Club brand so special – and how social media fits into that. She talks about why “brand storytelling has been our primary objective.” Natalie discusses how vital connection, communication, and brand storytelling are to Sam’s Club and how her role as Associate Director of Brand Marketing helps drive results. All episodes of this series are out now, ready to binge! As this is a brand-new series, we’d love to hear some feedback on what you think of the Social Pros Deep Dive. Please share any thoughts you have by emailing Jay directly at [email protected] In This Episode: 5:38 – Where Natalie’s role fits into the Sam’s Club team 6:55 – Natalie’s experience of watching the social team grow so quickly 8:43 – What Sam’s Club’s brand promise is and what it means 10:02 – How Natalie adapted from traditional media to social 13:02 – How social media became the quickest way to communicate with members 13:36 – Why Sam’s Club takes a “social-first approach” 15:50 – How the Sam’s Club social media team collaborates with other departments 18:15 – Natalie’s take on traditional vs. social media 19:39 – How Sam’s Club targets many different customer types with its content 22:43 – How Sam’s Club taps into the ethos of different audiences by asking for feedback 25:47 – Why Sephora and Ben & Jerry’s are “north stars” for Sam’s Club 28:00 – How Sam’s Club uses storytelling to resonate with audiences 31:34 – How the Sam’s Club vendors get involved with Sam’s Club’s social pushes 34:30 – Natalie’s top tips for becoming a social pro 37:43 – Natalie shares who she’d love to have a video call with Resources Get the new State of Marketing report for free from Salesforce Download Upfluence’s Brand Influence Ranking Report Download the Social Media Metrics template from Supermetrics Visit SocialPros.com for more insights from your favorite social media marketers.
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