How to Create a Successful Daily Livestream Show
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Joseph Jaffe, host and showrunner of the “Joseph Jaffe is not Famous” show (formerly CoronaTV), joins this episode of Social Pros to share his insights and tips on creating a successful livestream show. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details What does it take to run a successful daily livestream show? Joseph Jaffe, host and showrunner of the “Joseph Jaffe is not Famous” show (formerly CoronaTV), joins this episode of Social Pros to take us behind the scenes. Joseph has been consistently creating content every day, Monday through Thursday, for a show that aims to spread hope, positivity, optimism, “and if there's time left over, a lil bit of marketing.” He explains why content consistency is “branding 101” and why you should commit to a new livestreaming venture for a minimum of two years. Joseph shares how he got started and what his plans are for the future of his show. He also explores the importance of community, why he considers his fans “family,” and why he’s made a commitment to diversity on his shows. In This Episode: 5:32 – Why Joseph chose a daily livestream show format 8:11 – Why Joseph chose to create videos rather than a podcast 10:30 – How to stream across multiple social platforms 13:14 – How "Joseph Jaffe is not Famous" has evolved over the past year 16:49 – The delicate balance of interacting with viewers and managing a community 19:44 – How the livestreaming format produces a different type of energy and audience engagement 21:49 – Why Joseph focuses not on data but the quality of his content 26:50 – Joseph’s approach to marketing his show and using the subscription model 30:48 – How Joseph plans to repurpose his existing content during his hiatus 34:44 - Who should and shouldn’t commit to a daily livestream show 40:40 – Committing to a livestream show as an individual vs. as a business 42:52 – Joseph’s top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Visit SocialPros.com for more insights from your favorite social media marketers.
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