Tatiana Holifield, Head of Brand Social at Hulu, is on the Social Pros Podcast to talk about generating buzz and chatter on social media.
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Full Episode Details
Tatiana Holifield, Head of Brand Social at Hulu, discusses how the Hulu team creates content that gets people talking on social media.
With a lot of competition, standing out can be a challenge, even for big names like Hulu. Tatiana takes us behind the scenes to look at the strategies that make Hulu’s social content so effective.
Tatiana talks about generating conversation, interacting with influencers, collaborating with different stakeholders, and also looking at what analytics can tell us.
She explains the strategy behind promoting new shows and why Reddit is one of the most valuable platforms to use to tap into conversations about TV shows.
In This Episode:
7:55 – How Tatiana describes Hulu’s “value proposition” 10:09 – How Hulu’s social team collaborates with third-party producers 14:49 – The struggles of coordinating and planning campaigns in social media 17:46 – Why trust is so important when collaborating with stakeholders 19:42 – How Tatiana plans content for different partners with very different needs 22:15 – Why TV partners prioritize mentions on social media as their primary metric 26:10 – How the Hulu team uses social listening to stay on top of the trends 30:50 – The strategies for dealing with passionate and loyal fanbases 34:31 – Why Reddit is a key platform in the TV world 45:05 – Tatiana’s one top tip for those thinking of becoming a social pro Resources
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