SoMoCast by SoMo Borac SoMo Borac

Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.
The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task.
Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions!

Host: Nikola Vrdoljak, 404 agency 
https://www.linkedin.com/in/nikolavrdoljak/ 
Guest: Miran Pavić
https://www.linkedin.com/in/miranpavic/
Telegram Media Group
https://telegramgrupa.hr/ 
Hrvatska Udruga Digitalnih izdavača 
https://hudi.hr/ 
General description
SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.
Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.

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From a career in science to the startup realm, Mislav Malenica has been in the world of AI for the past 19 years! Our second guest on SoMoCast shares a perspective that isn't commonly heard – he believes AI should be viewed as a platform that empowers businesses to deliver value to their customers.
In his view, AI technology has matured significantly. What was once the realm of scientists and engineers, is now accessible to a broader audience. Today, the future of AI lies in the hands of those who can envision its role in their business models.
Join our host, Nikola, in the second episode of SoMoCast as we embark on a quest to answer the ultimate question – can AI truly enhance our lives?

Host: Nikola Vrdoljak, 404 agency 
https://www.linkedin.com/in/nikolavrdoljak/ 
Guest: Mislav Malenica
https://www.linkedin.com/in/mmalenica/ 
Mindsmiths 


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In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.
Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on digital publishers, IAB is a global organization whose members include media, agencies, and platforms. Interestingly, both organizations maintain their own AdExes (advertising expenditures) with different data collection methodologies.
Discover how they analyze spending on digital channels in Croatia and what both organizations consider to be the biggest challenges in the upcoming period in the latest episode of SoMoCast!
Guest: Ozren Kronja
https://www.linkedin.com/in/ozren-kronja-777832a5/ 
HUDI
Guest: Vjekoslav Srednoselec
https://www.linkedin.com/in/vjekoslavsrednoselec/ 
dentsu Croatia


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After more than 15 years at one of the most famous Croatian IT companies, Five, he left Zagreb for the USA and founded 57hours - a platform that connects people needing adventures with local guides. His name is Viktor Marohnić, and he’s our newest guest on SoMoCast. He sat down next to our host, Nikola, and told us how he sees differences between European and American business and why he thinks execution is a key factor of success. How much time passed before he landed his first client in the Big Apple? How did the idea of starting 57hours come up? And how did his expertise in building digital products and user experience help him in the creation of this platform? 

Host: Nikola Vrdoljak, 404 agency 
https://www.linkedin.com/in/nikolavrdoljak/ 
Guest: Viktor Marohnić
https://www.linkedin.com/in/viktormarohnic/

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Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape.
After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutionize traditional TV. He openly discussed the initial resistance, with concerns about content theft and potential viewership decline on traditional TV channels due to VOYO. However, VOYO was successfully launched a few months ago in Croatia.
What does it take to start a streaming platform? How does the production of streaming content differ from television? Why was VOYO created, and what are its goals? Listen to what Matej Lončarić, Chief Digital Officer of CME Adria, has to say about all of this.
Host: Nikola Vrdoljak, 404 agency 
https://www.linkedin.com/in/nikolavrdoljak/ 
Guest: Matej Lončarić
https://www.linkedin.com/in/matejloncaric/ 


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Smatra da je čovjek core biznisa i da value u biznisu nije samo profit – upoznajte Ivanku Mabić Gagić, Managing direktoricu Httpool by Aleph i novu gošću SoMoCasta!
Nakon deset godina agencijskog iskustva prelazi u Httpool – najvećeg globalnog partnera digitalnih platformi poput Twittera, Snapchata, Mete, Spotifyja, Reddita, Pinteresta, Amazona, Microsofta... Sa sjedištima u Dubaiju i Miamiju, Httpool na globalnoj razini danas zapošljava više od 1,600 zaposlenika, a svoje usluge nude diljem 130 tržišta. Daljni ciljevi su jasni - širenje na nova tržišta, sklapanje novih partnerstva te daljni razvoj tehnologija prema potrebama tržišta.
Koje dvije društvene mreže su suvlasnici Alepha, što misli o Metaversu, ali i koji trendovi nas očekuju sljedeće godine – saznajte u najnovijem izdanju SoMoCasta! 
Host: Nikola Vrdoljak, 404 agency 
https://www.linkedin.com/in/nikolavrdoljak/ 
Guest: Ivanka Mabić Gagić
https://www.linkedin.com/in/ivanka-mabi%C4%87-gagi%C4%87-9a09a515/

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