Sound Advice: Entrepreneurs Unfiltered Sage

In a bold move, Christopher Money persuaded bona fide Spice Girl, Emma Bunton, with an idea too good to miss. Seven years ago, they formed a formidable partnership and embarked on a thrilling entrepreneurial journey together. After both struggling to find products that were gentle on their babies’ skin, and that cared about their environmental impact, they merged their passion for creativity, entrepreneurship and sustainability to launch a groundbreaking business that rocked the i...

Solo-founder of Kiddiwhizz, Zoë Chapman, shares how risking it all for her invention led to double investment on Dragon’s Den. After noticing a vast gap in the market during the pandemic, the 39-year-old mum of one rolled her sleeves up to fill it. Her genius idea: A portable kids’ toilet—aptly called the Whizzer. Taking a huge financial risk from her 1-bed council flat, she turned a need into a solution, in part thanks to her neurodivergent brain. And now, she has singlehande...

Kiana Gomes is the creative mind behind the Cocktail Bomb Shop, a product she has designed to elevate your at-home bartending experience and impress your guests. After finding a gap in the market for her fizzy creations during the pandemic, she worked tirelessly on perfecting her formula. Kiana then posted a TikTok video of her cocktail bomb in action, and just like that, she went viral! She reached over 500,000 views overnight and her account has since grown to over 200k followers. &nbs...

Do you constantly doubt your abilities and achievements? Are you haunted by the fear of being exposed as a fraud? Well, listen up entrepreneurs, here’s how to conquer your imposter syndrome once and for all. Clare Josa is a renowned expert in tackling imposter syndrome, from speaking at the IoD to European parliament, and she is here to share her proven strategies to help you break free from self-doubt and step into your true potential. With 10 books under her belt, Clare also runs ...

Meet Camilla Barnard, the fearless co-founder of Rude Health, who didn't shy away from the critics claiming her branding was "too sexy and extreme." In fact, she saw it as an opportunity to shake up the healthy food industry. In the face of relentless judgment, Camilla and her team rejected the status quo and embraced their unique style, reflected in their fun-spirited, vibrantly coloured packaging. Far from being a setback, their cheeky approach became a customer favourite, propelling t...

Founder of the beautiful letterbox flower company Bloom & Wild Aron Gelbard traded in his cushy high-flying career—with his own fancy office and PA—for the uncertainty of starting his own business. With £30,000 to get his idea off the ground, Aron planted the seeds for his business with 6 am starts at New Covent Garden flower market, and several weeks spent measuring over 1,000 letterboxes to make sure his blooms would fit. And as if there wasn’t enough to learn already, he also had...