What’s the difference between those who achieve a lot and those who don’t? In this episode we hear from Katherine Tuluzova, CEO of Sigma Software Group Americas, who shares her secrets to success and never giving up. She tackles the nuances of being respected versus being nice, and balances societal pressures with personal and professional growth. Discover practical strategies for managing conflicts, making decisive actions, and maintaining authenticity while pursuing your goals. Tune in to this episode to discover: ✔️ How persistence and adaptability can drive career success. ✔️ Techniques to handle societal pressures and conflicts. ✔️ The importance of self-talk and supportive environments. ✔️ Strategies for balancing assertiveness without appearing aggressive. ✔️ Insights on the role of respect and authenticity in personal and professional life.   ✅ Free Resources FREE Training & presentation on How To Be Assertive Without Being Rude, Aggressive, or Offensive: https://assertiveway.aweb.page/assertivenotrude  30 min Amplify Voices Strategy Session: https://calendly.com/assertiveway/amplifyvoicesstrategycall Sign Up for Our Email Newsletter: https://assertiveway.com/newsletter/ Ivna’s Unapologetic Voice Stories: https://assertiveway.aweb.page/ivnastories From Rambling To Articulate PDF Guide: https://assertiveway.aweb.page/articulate Podcast episode lists by theme: https://assertiveway.aweb.page/speakyourmindunapologeticallytopics Women in Tech Leaders Podcast Interviews: https://assertiveway.com/womenintechpodcastguests/ Podcast Summaries & More Email Newsletter: https://assertiveway.com/newsletter Our Linkedin Blog Articles:  https://www.linkedin.com/newsletters/6863880009879306240/   TEDx Talk How To Speak Up Safely When It’s Psychologically Unsafe: https://assertiveway.aweb.page/safespeak 10 Day free Assertive And Liked Challenge: https://assertiveway.aweb.page/beassertiveandliked Assertiveness free training: https://assertiveway.aweb.page/getahead Other Free resources: https://assertiveway.com/free/ Podcast page: https://assertiveway.com/podcast-speak-your-mind-unapologetically/   ✅ Listen on the Speak Your Mind Unapologetically podcast on Apple Itunes: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915      ✅ Listen on Spotify: https://open.spotify.com/show/6L1myPkiJXYf5SGrublYz2   ✅ Order our book, ‘Unapologetic Voice: 101 Real-World Strategies for Brave Self Advocacy & Bold Leadership’ where each strategy is also a real story: https://www.amazon.com/Unapologetic-Voice-Real-World-Strategies-Leadership-ebook/dp/B0CW2X4WWL/   ✅ Follow the show host, Ivna Curi, on LinkedIn: https://www.linkedin.com/in/ivna-curi-mba-67083b2/     ✅ Request A Customized Workshop For Your Team And Company:  http://assertiveway.com/workshops   ✅ Other Episodes You’ll Like Breaking Barriers with Accountability and Influence: A Leadership Guide (with Mary Hope McQuiston) Unabashedly Ambitious: How to Be Bold in Important Conversations (with Darlene Reina) How To Get The Job When You Don’t Meet The Requirements (With Director Jess Sahagian)   ✅ Work With Us Workshops: http://assertiveway.com/workshops   Break The Silence: https://assertiveway.com/communicationculturetransformation/ Services: https://assertiveway.com/offerings Contact me: [email protected] or [email protected] Contact me on Linkedin: https://www.linkedin.com/in/ivna-curi-mba-67083b2 Website: https://assertiveway.com   ✅ Support The Podcast Rate the podcast on apple: https://podcasts.apple.com/us/podcast/speak-your-mind-unapologetically-podcast/id1623647915 Ask me your question for the next episode: https://www.speakpipe.com/speakyourmindquestion