“Wouldn't it be amazing if you went into Nike Town and the same pair of shoes or the same style [but]each pair was different because it had been grown and was not the result of a plastic, you know, a plastic polymer or an animal that had been so heavily finished that they all look the same. That,...

“He called me into his office and he said, ‘you see that picture above my desk?’ I said, ‘yes.’ It kind of looked like an animal that reminded me of a squirrel. He said, ‘that is a lemur that we think is extinct in the wild. If you can, please go to Madagascar and find out if it's extinct or...