Sporticast Sportico
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- News
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'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
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NHL, NBA Playoffs Start As Viewership, Attendance Jumps
Scott and Eben discuss the start of the NHL and NBA playoffs. The NHL posted big viewership jumps this year, and the NBA is in the midst of negotiating its next round of media deals. They also talk about a new Shohei Ohtani sponsor.
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Goodbye Coyotes, Plus Caitlin Clark’s Jersey Delays
Scott and Eben discuss the end of the Arizona Coyotes, at least for right now. They also talk about why Caitlin Clark mania won’t include jerseys for a few more months, Jontay Porter’s NBA ban, and more details about the proposed college football Super League.
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Inside the Business of America’s Dominant Olympic Team
Scott and Eben speak with Team USA CEO Sarah Hirshland about the run-up to the Paris Summer Games, the power of athlete stories, and what makes Team USA different from almost every other national team at the Olympics.
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UConn’s Curious Business Case / Masters Preview
Scott and Eben discuss UConn’s back-to-back national titles, and what to make of a dominant basketball school in an era where football makes all the money. They also talk about the Masters, Auburn’s Under Armour deal, and a fun Yankees giveaway.
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NCAA Women’s Basketball Is Blowing Up. What’s Next?
Scott and Eben discuss the commercial success of this NCAA women’s basketball tournament, and discuss what’s next for the WNBA and the NCAA.
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Women’s March Madness Goes Off / Endeavor Goes Private
Scott and Eben discuss the overwhelming commercial success of this year’s women’s NCAA basketball tournament—including a record 12.3 million viewers for an Elite Eight game—plus the NCAA hockey tournament and Endeavor going private in a $25 billion private equity deal.
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Customer Reviews
Enough of the focus group of 1.
Informative podcast for sure.
Dude… scale it back
Love the show, since the Bloomberg days! But the focus group of 1, the poking at the intro, the same tired stories from Scott are taking its toll.
scott?
The pod is so much better without Scott. When he’s gone, the subs have been great along with Eben.