We explore how to avoid some of the common temptations, misinterpretations, and traps that may lead you off course as you start with Why. 

Guest Matthew Mendelsohn joins David & Stephen to share his and his team's experience of implementing their Why. Matthew leads the Fashion Division of Time International based in Indonesia. The road to living our Why is a rocky one and Matthew shares his experiences from which we can learn. 

Simon shares his experience and insight on the importance of going through the Why Discovery process with another person. Learn more about the difference a partner can make in helping us discover and articulate our Why.