Founders are naturally drawn to the tantalizing potential of their product reaching a vast market, but the route to victory starts with nailing a niche before going for the broader opportunity. In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the lessons of Spotify co-founder Daniel Ek to examine how this is done: Identify a stronghold where you can dominate, deliver a Delta 4 experience, and do everything possible to create unfair advantages in your favor.

When he was a little boy growing up in Sweden, Daniel Ek was obsessed with two things: the binary realm of computers and the artistry of music. As a young adult, he combined his love for both by co-founding Spotify, which became the global standard-bearer for streaming, Spotify now has more than 500 million users per month. In this episode, Mike Maples, Jr of FLOODGATE interviews Daniel Ek to break down the importance of recognizing technology infections, securing the perfect niche to secure...

Startup founders dealt with uncertainty, stress and trauma in the wake of the run on Silicon Valley Bank, but the most important lessons from this crisis never showed up in social media. In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the actions of a variety of founders who showed incredible courage and competence to showcase three crucial lessons for founders for how to deal with another potential crisis: Scenario planning, financial agility, and crisis communication.

The recent run on Silicon Valley Bank led to a variety of accusations, recriminations and finger-pointing on social media, but how can FOUNDERS actually learn from the crisis? And what lessons can we learn from the founders who crushed it under tough circumstances? In this episode, Mike Maples, Jr welcomes FLOODGATE co-founder Ann Miura-Ko on the show to discuss these topics. Mike and Ann also speak with SmarterDx CEO Michael Gao about how he handled a wild weekend for his company, and...

When we REFUSE to accept mediocrity, we can start building greatness. But how can you avoid the pitfalls of learned helplessness and help your company break through the arbitrary limits that impede progress? In this lesson of greatness, Mike Maples, Jr of FLOODGATE calls on the lessons of Boom Supersonic founder Blake Scholl to examine three tips to help founders develop startups that change the future: Embrace the belief you can make radical change, find a big problem that speaks to your...

More than fifty years after the first Concorde took flight, consumer air travel is actually SLOWER. Blake Scholl and his team at Boom Supersonic are out to reverse this stagnation and change how we think about commercial aviation. In this episode, Mike Maples, Jr of FLOODGATE interviews Scholl to learn more about the history of American aviation, the origins of Boom Supersonic and the challenges it faces now, and how tech founders are exploring unfamiliar spaces with great success.

Mike Maples, Jr of FLOODGATE welcomes back go-to-market expert and Stanford Graduate School of Business lecturer Mark Leslie for the second of their two-part interview, this time focusing on the role and responsibilities of a CEO and a deep dive into Leslie’s Compass, an essential set of heuristics for every startup founder. Leslie also discusses the value of founders focusing on a five-year plan for their startup, why it’s challenging to make meaningful change inside a large company, and why...

When a startup product goes to market, the two key muscles it can flex are marketing and sales. In nearly every facet of a startup product, marketing or sales takes the natural lead in getting the product to customers. But startups often pour resources into these two areas in unfocused ways, and the results can be disastrous. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the work of Silicon Valley legend Mark Leslie and specifically the framework of Leslie’s Compass, a...

When a startup launches a new product, it's tempting to ramp its sales force too quickly. Often, this leads to a crash-and-burn scenario for companies that failed to learn what it took for the *entire organization* to achieve product-market-fit. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how Mark Leslie's Sales Learning Curve framework helps startups keep themselves honest about their progress toward product-market fit, rather than falling into the trap of wishful...

During the 1990s, Mark co-founded Veritas Systems, which he piloted from nothing to 6,000 employees and $1.5B in revenue in a decade. Now a lecturer in management at the Stanford Graduate School of Business, Leslie is one of the foremost experts in go-to-market strategy in Silicon Valley, and in the first of this two-part series with Mike Maples, Jr of FLOODGATE, Leslie discusses what strategies he used to make Veritas a runaway success, and the origins for the Sales Learning Curve.

We’re taught from a young age about *finite* sporting games like baseball, basketball, and soccer. Or board games like checkers or chess. Or academic games like grades and test scores. Or status games like credentials and university degrees. In these games, we know the rules and how to determine who scored the highest, according to rules set by someone else. But what about *infinite* games, where the rules and players are changeable, and the primary goal is to keep the game going? In this...

Growing up in Germany, Shopify co-founder and CEO Tobi Lutke was never quite comfortable with people telling him to do things because that's the way they're done. In this episode, Mike Maples, Jr of FLOODGATE interviews Lutke to discuss the origins of Shopify, the difference between finite games and infinite games, and the reason it's important for startups and companies to always question assumptions imposed by "experts."

Tim Westergren maxed out 11 credit cards, racked up hundreds of thousands of dollars in debt, and was rejected 348 times for a second round of funding for his revolutionary idea for a music streaming platform. But like any true artist, Westergren remained committed to his vision of creating an aesthetically more beautiful future with Pandora, and now the company boasts more than 6 million monthly subscribers. Mike Maples, Jr of FLOODGATE interviews Westergren to discuss the company’s humble...

Too many people mistakenly believe that being a good entrepreneur comes from simply talking to customers and solving their pain. But the most impactful companies are built for aesthetic reasons - think of Twitter, Lyft, Apple, and Medium - and those companies serve as expressions of what their founders thought the world needed. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses the success of Pandora’s visionary founder Tim Westergren, and offers three tips for founders...

Lots of people think about design from the perspective of how a product should look and function. But design can be applied to greatness on many more levels than most realize. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how you can design your opportunity, your team, your market, your category, your culture, and even your own life. "Big D" design is about understanding that you have the chance to be more intentional in more areas that contribute to success than most...

Your startup will face multiple WFIO moments on the path to greatness...COUNT ON IT. But that doesn’t mean you should let these moments get inside your head. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how every startup team MUST be prepared to take the initiative in the crucible of the WFIO moments they will inevitably face. The bright side? You can use these horrible situations as defining moments to show everyone that your startup is destined to defeat the impossible.

Startups are romanticized AFTER they win. But it takes extraordinary grit to have what it TAKES to win. Ben Horowitz, the co-founder of Andreessen-Horowitz, is the perfect guest to tell it like it is, as he has for many years in his books "the Hard Thing About Hard Things" and "What You Do Is Who You Are." Mike Maples, Jr of FLOODGATE interviews Ben to discuss the ups and downs of dealing with "the struggle," and why the best startup leaders are often the ones who simply refused to quit.

Moderna CEO Stephane Bancel understands that the task of a revolutionary startup is to manifest a radically different future, and not merely settle for a marginal improvement. But how did he make that future a reality with messenger RNA Therapeutics, and how can you do it with your startup? In this lesson of greatness, Mike Maples, Jr of FLOODGATE goes in-depth on the three strategies to designing a future where your startup achieves greatness: Play offense with risk, use the Backcasting...

What’s it like to run a startup that has achieved its goal of impacting humanity at a time of desperate need? Moderna CEO Stephane Bancel joins Mike Maples, Jr of FLOODGATE to discuss the power of taking offensive risks to seize unlikely futures with massive upside, sometimes with the result of changing the odds of life itself. For founders seeking greatness, the conversation also teases out many of the enduring lessons of how we can increase the odds of creating massive breakthroughs.

Rahul Vohra shows us how game design can be used to make business products far more engaging and contribute to a state of flow. Since future success in business software and services is increasingly driven by product-led growth and bottoms-up adoption driven by end-users, mastering game design is vital for startups seeking greatness. In this lesson of greatness, Mike Maples, Jr talks about the specific and actionable steps you can take to harness the power of game design in your products.

Rahul Vohra of Superhuman has adopted some of the most cutting-edge approaches to making a business product people *want* to use, rather than have to use. In this episode, Mike Maples, Jr of FLOODGATE talks to Rahul about how any startup founder can apply the principles of game design to their products, and why this is becoming increasingly important in a world where users (rather than IT) increasingly decide which products win.

The conventional thinking is that a big total available market (TAM) is one of the most important factors in startup success. But Julia Hartz's success at Eventbrite shows the limits of this thinking. In this Lesson of Greatness, Mike Maples Jr of Floodgate talks about the difference between available markets and potential markets and offers heuristics for determining the potential market for future breakthroughs.

Eventbrite CEO Julia Hartz didn't start out life thinking she would be a tech founder, but she has achieved a feat that's very rare: Starting a great startup and going the distance, even past IPO. She also navigated one of the toughest setbacks in recent tech history when the COVID-19 pandemic jeopardized Eventbrite's entire business. In this episode, Mike Maples Jr interviews Julia Hartz to discuss what founders seeking greatness can learn from her varied experiences and choices along the way.