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B2B Refine Labs
B2B Revenue Vitals
Welcome to the new B2B Revenue Vitals podcast, formerly State of Demand Gen. On this podcast, you’ll learn how to build a high-growth company from Refine Labs' CEO, Chris Walker. From proving new revenue programs to identifying and scaling programs that work, to training your team to operate at scale, you will understand what it takes to create a predictable pipeline of revenue innovation that drives compounding gains. Through interviews, AMAs, and invite-only events, we give you a sneak peek into the data-backed insights we are executing for the fastest-growing SaaS companies in the world.
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Ratings & Reviews
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4.9 stars from 281 ratings
Very abstract
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“Very abstract. Real world examples and case studies would be helpful. A lot of jargon also. Plain English would be good.”
MPggufrgh via Apple Podcasts ·
Great Britain ·
09/24/24
Excellent GTM Resource!
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“Chris is a unique voice on the recurring revenue Revenue Factory made popular by Winning by Design. I recommend that GTM leaders listen and learn from Chris regarding his data driven unit economics-focused GTM suggestions.”
chuckomoss via Apple Podcasts ·
United States of America ·
09/11/24
Just pure gold
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“You can take the long road to b2b marketing or listen to Chris’s and Refine Labs advices to access the blueprint to optimizing GTM strategies.”
CD2010 via Apple Podcasts ·
Canada ·
11/16/23
Recent Episodes
Chris joined moderator Asaf Azulay and a group of founders and CEOs on Team8 Marketing’s Acceler8 Workshop.
Chris covers the most common B2B Marketing mistake that he sees companies make when it comes to scaling: financial planning process relating to GTM programs. He talks about how this leads...
Published 10/01/24
In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks off with discussions on the pivotal role of GTM and how the focus has shifted towards growth,...
Published 09/24/24
Published 09/24/24
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