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Refine Labs
State of Demand Gen
Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.
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Ratings & Reviews
4.9 stars from 88 ratings
I loved episode 114!
I just listened to episode 114 and I loved every minute of it. It was a great conversation with Brett Trainor! I agree that a smaller list of qualified B2B buyer personas is incredibly more valuable than a massive list of leads that aren't truly qualified. I am looking forward to listening to...Read full review »
Josuediazv via Apple Podcasts · Panama · 06/08/21
If you believe in the power of great marketing to move through Series A, B, C, D and build an iconic reputation... but find it hard to get crystal on where to focus and what will be radically effective... then follow the Refine Labs squad here, LinkedIn, or live.
TKOFSM via Apple Podcasts · United States of America · 06/07/21
Insightful and True
Chris’s perspective and strategy is proven, true and on point 100% of the time for what’s happening right now. It’s changed the trajectory of the marketing leadership at the companies I’ve touched (whether they know it or not ;-)) and positively impacted the trajectory of my career - helping...Read full review »
Tracy Lisowe via Apple Podcasts · United States of America · 06/02/21
Recent Episodes
Tom Wentworth, CMO at Recorded Future, joined Chris for a podcast episode last week. They discussed what happens when marketers make the shift from optimizing for leads to optimizing for pipeline, and Tom shared that getting more leads is not always good for the business. Chris and Tom talked...
Published 06/12/21
Chris Walker and Megan Bowen of Refine Labs hosted another Demand Gen Live last night. The agenda consisted of: Performance Marketing vs. Brand Marketing, Why You Don't *Need* SEO in 2021, and How Top Marketers Stay Ahead of the Curve. They also answered live questions about ungating content,...
Published 06/09/21
Chris Walker, CEO at Refine Labs, hosted another small business consulting session where he narrowed in on a company's biggest opportunity to double down their efforts in what he calls the "white space." This is where there's a lot of organic reach and competitors are not executing properly. He...
Published 06/06/21
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