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State of Demand Gen
Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.
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Ratings & Reviews
4.9 stars from 138 ratings
This is the way
I’ve been listening to State of Demand Gen since the beginning. Chris brings a different perspective to marketing that really resonates with the reality many B2B marketers are in: Get more revenue. If you are looking for a way to truly drive revenue at your company with marketing, subscribe to...Read full review »
Rayman71 via Apple Podcasts · United States of America · 09/14/21
Chris and his team are awesome at explaining the foundational issues we see time and time again at companies that just don’t get it. Keep up the good fight!
AZyouknowwho via Apple Podcasts · United States of America · 09/08/21
Love these insights from Chris and the team, we’ve started to rethink and restructure our approach to how we market and measure our success on the back of this podcast. Thanks and keep ‘em coming!
iJezza via Apple Podcasts · Australia · 09/03/21
Recent Episodes
Dark Socal is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, not through MQL generation. And let there be no confusion—the highest performing marketing teams in 2021...
Published 10/16/21
In this episode, Chris dives in on how to change your mindset on LinkedIn ads to get better returns. If you want to be successful with LinkedIn ads you need to shift your mindset. It’s time to leave 2011 marketing tactics behind and stop optimizing your paid LinkedIn ad spend for MQLs. Instead,...
Published 10/13/21
“Capturing intent data is the only way to get intent.” - Marketing teams everywhere ^ It’s BS and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their...
Published 10/10/21
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