Adding "How did you hear about us?" to your demo request form gives huge insights into what channels are working. But, there's a right way and a wrong way. And if you're making these three common mistakes, you could be doing more harm than good. In this episode, Chris goes over the top three mistakes people make and why it's so important to fix them immediately. He also talks about one of the most overlooked ways of increasing your marketing effectiveness—lowering customer acquisition cost (CAC). By making a few simple changes, we've seen company's media budgets drive up to 3x the results. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.