RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava
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Description
Earlier this week Chris jumped on the Unpopular Opinions podcast hosted by Ashley Sava. They chopped it about Chris's (many) unpopular opinions on the state of B2B marketing today. Starting the early 2010's, B2B's heavy reliance on marketing tech and lead generation has not caught up with the evolution of social media, online communities, and dark social channels.
If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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