State of Demand Gen
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Leveling up a marketing strategy that performs starts with looking at what isn't working currently. A lot of companies want to add, add, add; but the current isn't optimized to work yet. Before you decide to add an advocacy program on LinkedIn, or any other organic marketing strategy, go back...
Published 01/19/22
A few weeks ago we asked, "If you could wave a magic wand and get the answer to any marketing question right now, what would you ask?" We received a lot of great questions that led to some really good conversations. So...We did it again. But this time we're switching it up a bit. Refine Labs has...
Published 01/16/22
The days of marketers shoveling as many leads as possible to sales are long gone. The old rules that applied before social media, communities, and third-party content distribution platforms were mature no longer apply. You can't expect a piece of software to be able to give you an accurate map of...
Published 01/14/22