143 - Career Growth & Entrepreneurship | Demand Gen Live S2 x33
Listen now
Chris and Megan hosted a special episode of Demand Gen Live last night with the primary focus being career growth and entrepreneurship. Chris kicked off the episode sharing his unconventional career path and how he ended up founding Refine Labs. They followed up with a Q&A where they covered an assortment of topics including:   Intent signals How do you keep your strategy moving or know when it’s time to move on As a marketer your job is to keep moving with your customer Following your intuition as a marketer The importance of deeply understanding your customer How demand gen marketers should structure their relationships with sales leadership What conversations with sales should demand gen marketers be involved in? The role of empathy in a business setting and in marketing The importance of marketing fundamentals Is it a content issue or an audience issue? Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
More Episodes
TikTok. It's no longer a platform to "keep an eye on". It's here to stay and has been the fastest growing social media platform, globally, over the last several years. But is it the right platform for you as a B2B SaaS company? Maybe, maybe not. In this episode, Chris talks about why Refine Labs...
Published 10/27/21
You have an arsenal of marketing talent inside your organization. The question is, are you encouraging them to build their brand, or are you suppressing them? I'm talking about personal brands on LinkedIn and most companies are doing the latter. If you're worried about employees building a brand...
Published 10/24/21
Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if they want to succeed in the new world of social media, communities, word of mouth, and everything that isn’t (falsely) measured by your attribution...
Published 10/22/21