144 - What B2B Should NOT Take From B2C | Accelerating Value with Mark Stouse
Listen now
Description
Chris joined Mark Stouse on the Accelerating Value podcast to talk about the differences between B2C and B2B, specifically in regards to what B2B companies should unlearn from B2C marketing strategies. They talked about disrupting the “agency” world and why if a marketing agency can’t market themselves that should be a red flag. Chris also shared why churn is a business problem, not a customer success problem, and what the leading causes of churn are and how to correct them. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
More Episodes
Dark Socal is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that everyone knows and loves are built here, not through MQL generation. And let there be no confusion—the highest performing marketing teams in 2021...
Published 10/16/21
In this episode, Chris dives in on how to change your mindset on LinkedIn ads to get better returns. If you want to be successful with LinkedIn ads you need to shift your mindset. It’s time to leave 2011 marketing tactics behind and stop optimizing your paid LinkedIn ad spend for MQLs. Instead,...
Published 10/13/21
“Capturing intent data is the only way to get intent.” - Marketing teams everywhere ^ It’s BS and it’s time to accept it. Chris sat down with Jake Dunlap to discuss how the industry relies on intent data that is flawed, solely for the purpose of creating a metric—even if it's sabotaging their...
Published 10/10/21