145 - Field Marketing is More Than Just Events| Field Marketing Meetup with Nick Bennett
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Description
Nick Bennett (Director of Account-Based & Field Marketing @ Alyce) brought Chris onto his Field Marketing Meetup to talk about the biggest upcoming opportunities in the field marketing space. They broke down the definition of field marketing and how field marketing tactics move across into demand and product marketing. It's important to note that what field marketing is defined as in one organization could be completely different than what it may be in another, but is oftentimes the bridge between sales and marketing.
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