155 - The Dark Funnel | Demand Gen Live Keynote
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Description
Chris Walker hosted a European time zone-friendly episode of Demand Gen Live yesterday where he delivered a keynote on the Dark Funnel. He explained what the Dark Funnel is and what marketers can do to capture the attention of their buyers in the places and ways in which they ACTUALLY buy. He opened up the stage to a live Q&A after the keynote and answered questions about non-conversion-based paid social, whether or not you can measure the impact of marketing in the dark funnel, intent data, how to know if your messaging is resonating, and podcasting. Register for the Norwest Venture Partners event 'The New Rules of Digital Advertising' featuring our host, Chris Walker, here: https://newrulesofdigitaladvertising.splashthat.com/
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