Chris Walker hosted a European time zone-friendly episode of Demand Gen Live yesterday where he delivered a keynote on the Dark Funnel. He explained what the Dark Funnel is and what marketers can do to capture the attention of their buyers in the places and ways in which they ACTUALLY buy. He opened up the stage to a live Q&A after the keynote and answered questions about non-conversion-based paid social, whether or not you can measure the impact of marketing in the dark funnel, intent data, how to know if your messaging is resonating, and podcasting.
Register for the Norwest Venture Partners event 'The New Rules of Digital Advertising' featuring our host, Chris Walker, here: https://newrulesofdigitaladvertising.splashthat.com/
Chris joined The Marketing Starter podcast as a guest to talk about the dynamic between marketing sales, the making of a B2B brand, paid social and ABM. He got into a ton of marketing fundamentals and broke down what "just checking the box" looks like. Chris shared what happens when marketing...
This episode consists of a recording from Chris Walker's speaking engagement at the Full-Funnel Summit 2021. The theme for his talk was Measurement & Reporting.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Chris Walker and Megan Bowen hosted last night's Demand Gen Live from Austin, TX where they're gearing up for the Refine Labs offsite. They prepped a couple topics for the episode...The first, backed by actual data, being "The Attribution Mirage - Marketing teams are being led astray and think...