Christopher Lochhead, Author of Play Bigger and Host of the Lochhead On Marketing Podcast, joined Chris for an episode of State of Demand Gen. They shared insights on category design, what makes a legendary marketer, and why marketing is just sales at scale. Lochhead shared his thoughts and examples on why categories make brands as well as how to understand if a company really gets marketing. Disclaimer: This episode contains explicit language.  Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.