163 - Rethinking Attribution Using Common Sense | Demand Gen Live S2 x40
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Description
Chris Walker and Megan Bowen got the Demand Gen Live community together again last night to talk through a handful of impactful demand gen topics. They covered:  How to build your holistic website funnel (with 50-100x better conversion rates than lead gen),  Rethinking attribution using common sense - add these 3 measurement methods to your stack, &  How marketing teams can be prepared to capitalize on new opportunities when they emerge.  In addition to the agenda topics, they answered live questions about multi-touch attribution, what really drives buying decisions and how to unveil that information from a prospective customer, how to know when to give something more time vs. throwing in the towel, and using market research to refine targeting, messaging, and positioning. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. Register for the July 8th Cognism event "The Dark Funnel & What It Means For Marketers" Chris is speaking at here: https://info.cognism.com/chris_walker_live
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This episode consists of a recording from Chris Walker's speaking engagement at the Full-Funnel Summit 2021. The theme for his talk was Measurement & Reporting. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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