168 - The Value of a Modern Content Strategy | Small Business Consulting
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Description
Chris Walker hosted another Small Business Consulting Session a couple weeks ago where he helped a startup flesh out a modern organic content strategy that centers around a live event. He talked them through measurement and attribution, where the dark funnel comes into play, how to get a feel for if something is working or not when few to no quantitative metrics are available, and how to create a community and build an engaged audience. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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