169 - The 3 Levels of Intent | Demand Gen Live S2 x42
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Last night Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs) brought the DGL community back to cover the following agenda: 1 - How to control the flow of demand, 2 - The 3 levels of intent, 3 - How to leverage communities as an acquisition channel. They also hosted a live Q&A throughout and answered questions in regards to what happens when you create too much demand, influencer marketing, podcasting, declared vs. assumed intent, and demo requests. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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