170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington
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Description
Charlotte Babington, Director of Demand Gen at Refine Labs, hosted this episode of Back to Basics on the topic of Content. They covered the role of content in creating demand, how to measure its success, and distribution means and channels. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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