185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47
Chris Walker and Megan Bowen hosted another Demand Gen Live installment last night with a heavy focus on marketing in organic channels that can't be tracked easily, if at all. Chris built off of the Dark Funnel topic and introduced Dark Social, where most of B2B buying decisions are made. He commented that "if you're waiting on intent data, you're way too late." They also answered questions about determining which channels you should be focusing on as well as how to market to non-marketers, and they did a deep dive into LinkedIn organic brand and content marketing. Chris also touched on the second agenda topic: the problem with marketing-influenced revenue.
We are back with Dave Gerhardt, Chief Brand Officer at Drift, this Thursday September 2nd at 12pm EDT for another Demand Gen Expert Session. Register here to attend.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
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